NEW DELHI, INDIA: Rifling through sweaters in India’s first Gap store in a glitzy New Delhi mall, 21-year-old Ridhi Goel says her grandmother doesn’t mind how she dresses, as long as it’s not too revealing.

“She’s fine with me wearing Western clothes like a shirt but not jeans and a crop top,” said the journalism student, her grey leggings contrasting sharply with her mother’s colourful kurta.

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“All my family wears Indian clothes, but I find them too uncomfortable. I think maybe there is a generational divide.”

Most women in India still wear traditional dress such as saris or shalwar kameez — but the picture is changing, and on city streets, dazzling silks mingle with logoed T-shirts and jeans.

Young people’s appetite for Western clothes has led a fresh flurry of foreign brands to open up in India in the past few months, including US chain Gap and Sweden’s H&M.;

Others are expanding fast, including popular Spanish retailer Zara and British high-street staple Marks & Spencer, which in October opened its 50th shop in India, its biggest market outside the UK.

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Urbanisation, a growing middle class, rising disposable incomes and one of the youngest populations in the world make India hard to ignore.

“The time has come for Western wear to have exponential growth,” J. Suresh, the managing director of textile group Arvind Lifestyle Brands, Gap’s partner in India, told AFP.

“If you look at any girl born after 1990 she will be wearing Western wear. That is the generation coming into college, getting their first job,” he said. ”They will be completely clad in Western wear.”

While globally women are the biggest shoppers, in India men’s clothing dominates with 42 percent of the $38 billion market in 2014, according to consultancy Technopak.

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Shoppers are also younger — the average customer targeted by Gap in its US stores is 35, but their Indian counterpart is five to 10 years younger, Suresh said.

Gap had a head start in India thanks to Bollywood megastar Shah Rukh Khan, whose ubiquitous orange hoodie in 1990s hit Kuch Kuch Hota Hai handed the brand a ready-made following.

But it is young Indian women, increasingly affluent and joining the workforce in expanding numbers, who are driving change, with data showing sales of womenswear growing faster than men’s.

And while Western clothes currently make up only about a quarter of Indian womenswear, their sales are outpacing traditional dress sales.

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A Marks & Spencer spokesperson cited its Indigo denim range and lingerie as two of its best-performing lines in India, with more than 300,000 bras sold in 2014-15.

“As an increasing number of women move into white collar and blue-collar roles, they are also adopting Western attire,” Devangshu Dutta, chief executive of Third Eyesight, a retail consultancy in Delhi, told AFP.

read more:www.marieaustralia.com/black-formal-dresses

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నీ ముఖ చిత్రం చూసి పడిపోయా
చలనచిత్రం hero లా వెంటే ఉండిపోయా
నీ focus కోసం ఎన్నో trick లే వేస్తుంటా
నీ చూపే shift అయితే నిరుత్సాహాపడిపోతా
నీ చిన్ని నవ్వైన వెయ్యి volt bulb లా వెలుగుతుందే
నువ్వు ఉంటే నిమిషమైన యుగమంతా సంతోషమిస్తుందే
World Cup Win కన్నా నీ ప్రేమ గెలుపే నాకు మిన్నా
ఆశ్చర్యం కాదా నువ్వు చూసే చూపు
ఏ పక్కకు చూసినా నాకోసం అనుకోనా..
Arvind Swamy నీ కానే నేను Alexander అంతటి వాణ్ణి కనే చెలి  
ఓ మోస్తరు చూపులో ఉంటానే నేను అమితంగా ప్రేమిస్తానే నిన్ను
ఆటంకం ఎదురైనా ఆవేదన కలిగిన నిన్ను మర్చిపోనే మరీ
వెయ్యేళ్ళ వరమల్లె నా తోడుండిపోవే సఖి

Memories running wild every night,
Turning out to be a inner fight,
My mind keeps going back to you,
Don't know if my thoughts are true.

My heart flies higher and higher,
Every time I think of us together,
When you pass by, I feel butterflies,
Hard to digest realizing it was all lies.

It would be better for me not to exist,
Reasons that are keeping me, I can make a list.
In this short journey, there was never us,
Not even a thought about me, I guess.

Was worried about the day you’ll forget me,
Nothing will change, even if I get down on my knee,
Proceeding life forgetting all about me,
Hope that's the way it was meant to be.

I made a sharp sword, out of your words, sweet art,
which did cut my heart, tearing it apart,
A piece of my soul is in every verse I pen,
Yet your actions and words shot me like a loaded gun.

By
Sanji-Paul Arvind