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Emily Tyler May 2013
She may be ******.
And she may check my fingers-
Slam her hard metal pole down on them-
Each time we practice lacrosse.
And she may roll her eyes
At
Me.

But I don't hate her.
I feel sorry for her.
Because I think I'm the only one
Who pays attention
Through the laughter and fun
That
He touches her.

And she makes a joke out of it
So her minions snap out of their dazed state and
Chuckle a little bit.
But his crawling fingers are greedy
And her words are scarce.

All of the brain-dead minions
Laugh when she jokingly screams,
"****!"

Except me.
jake aller Dec 2019
Snarling Cup of Coffee    




I like to start my day with a hot cup of coffee
I pound down the coffee
First thing I do every day
as the dawning sun
Lights up my lonesome room

Yeah, but not just a simple cup of java Joe, but a ******* snarling sarcastic smarmy cup of coffee

I mean, - we are talking about an alcoholic, all speed ahead, always hot, always fresh, always there when I need it, angry, attitude talk to the hand Ztude, bad, bad assed, beats breaking, beatnik, bluesy, bitter, ******, bombs away, capitalistic, caffeinated up the ***, cinematic, communistic, Colombian grown, Costa Rican inspired, Cowabunga to the max, crazy assed, devilishly angelic, divine, divinely inspired, dyslexic, epic, extreme vetting, evil eye, expensive, ****** vision inducing, Ethiopian coffee house brewed, euphoric, freaky, freazoid, foxy, Frenched kissed, French brewed, funkified, foxy lady, graphic, GOD in my coffee, with Allah, Ganesh, Jesus, Kali, Buddha, Christians, Durga, Hindus, Mohamed, Jesus and Mo and their friend, the cosmic bar maid, Sai Babai, Shiva, Taoists,

Zoroastrians, drinking my god ****** coffee in Hell;

growling, gnarly, happy, hard as ice, Hawaian blessed, high as a kite, hippie, hip, hipster, hip hoppy, hot as hell yet strangely sweet as heaven, jazzy, jealous, Kerouac approved, kick ***, kick my ******* *** to Tuesday, kick down the doors and take no prisoners, grown in the Vietnam highlands by exVietcong, Guatemalan grown, kiss ***, illegal in every state, imported from all over the ******* world,

insane, lovely, loony, lonely, lonesome, malodorous mean old rotten, *******, nasty, narcotic, never whatever, never meh, never cold, not approved by the CIA, not approved by DHS, not approved for human consumption by the FDA, not your daddy’s sissified corporate cup of coffee, NOT DECAFE coffee, not your Denny’s truck driver weak as brown water cup of fake coffee, not your establishment friendly cup of coffee, Not your FBI coffee, Not FAKE Herbal coffee substitute, but a real cup of coffee, not your farmer brothers dinner crap, not made in America for Americans, not safe for work, not your Starbucks average expensive overpriced ****** corporate chain cup of coffee, Not pretentious, Not White House approved, not State Department safe, nuclear, Not Patriotic, operatic, Peets’s coffee approved,

paranoid, pornographic, psychotic, pontific, politically aware, rapping, rhyming, right here, right now in River city, rock and roll up the Yazoo, sad, sadistic, sarcastic, sassy, satanic, schizoid, *******, silly, ****, smarmy, smelly, smooth, snarky, snarling, stupid, stinking, sweet as honey, sweat inducing, symphonic, Trump can’t handle this coffee, vengeful, Wagnerian, wicked, with nutmeg and cinnamon swirls, with a hint of stevia, with a hint of vanilla, with a hint of ***, with a hint of whisky, with a hint of cherry, with a hint of fruit overtones, with a hint of drugs spicing up the coffee, spendific, speeding, splendid, superior accept no substitutes, survived the Vietnam war, the Iraq war, the Afghan war, the first and Second Korean war, World War 11, the war on poverty, the war on drugs, the war on black people, the ****** revolution,

Soulful as a summer’s night in MOTOWN- James Brown approved, TOP approved, Berkeley approved, the coffee that Jimmy Hendrix drank before he died, the coffee that Elvis drank on his last breakfast, the coffee that Barry White crooned as he drank his cup of coffee – and the coffee that made the white boy play stand up and play that funky music, the coffee that made Jonny B Goode play his guitar, and made Jonny bet the devil his soul after he drank his morning cup of righteous coffee and the coffee that make the Rolling Stones Rock and Roll, the coffee your mother warned you against drinking, the coffee that Napoleon drank when he became the Emperor of all Europe, the Coffee that Beethoven drank when he wrote the Ninth symphony, the coffee that Mozart drank as he wrote his last symphony, the coffee that Lincoln drank before he was killed, the Hemingway drank before he killed himself, the coffee that started the 60’s, and ended the 20th century,

the coffee that Lenin drank as he plotted revolution, the coffee that ****** and Stalin drank with FDR as they divided up the world after World War 11, the cup that JFK drank before he was blown away, the coffee Jerry drinks while driving in cars with random celebrities and political figures, the coffee that Jon Stewart drinks before he goes on an epic take down of some foolish politico, the cup of Arabic coffee that Sadaam drank the day he was executed, the coffee that GW and Cheney drank when they bombed Baghdad, the Indian cup of coffee that Bid Laden drank before 9-11 and just before the seals blew his *** to hell, the cup of coffee that Tiger Woods drank with his mistresses while playing a 3, 000 dollar round of golf at Sandy Lane golf course in Barbados, the last legal drug that does what drugs should do, the cup of coffee that Obama drank when he became President, Vietnamese, Vienna brew, wacky, whimsical,

Whisky Tango Foxtrot, wild, weird, wonderful, WOW, Yabba dabba doo! Yada Yada yada Zappa’s favorite cup of cosmic coffee, and Zorro’s last cup of coffee, Good to the last drop rolled into one simple cup of hot coffee   
As I pound down that first cup of coffee
And fire up my synaptic nerve endings with endless supplies
Of caffeine induced neuron enhancing chemicals

I face the dawning day with trepidation and mind-numbing fear
I turn on the TV and watch the smarmy newscasters in their perfect hair

Lying through their perfect blazing white teeth
about the great success the government is having
Following the great leader's latest pronouncements

I want to scream
and shoot the TV
and run out side

Shouting
Stop the world!
I want to get
off this ******* crazy planet"

The earth does not care a whit
about my attitude problem

It merely shrugs
and moves around the Sun
In its appointed daily run

the universe whispers
in my ear
time to drink more coffee
for an attitude adjustment

And I sit down
The madness dissipating a bit
And enjoy my second cup
Of heaven and hell
In my morning cup of Joe

Coffee Revolutions



coffee cup
Coffee led to the American Revolution<span
As patriots drank coffee
To rebel against
the aristocratic English tea

Coffee started the London Stock Market
And started the gossip mills running
Every great invention
Was fed by coffee's sweet brew
sweet allure

All the great thinkers
All the great leaders
All were enslaved
to coffee's magic

I sing my praises
Of the great
glorious coffee lady

Long may she continue
To be my sweet companion

Long may coffee continue
To rule my heart
And set my heart
on fire

Ode to Coffee



Mistress of sacred love
Sacred lady of desire

You start my day
Setting my heart on fire
With your dark delicious brew 

And throughout the day
Whenever the mean old blues come by
You chase them away

With your bittersweet ambrosial brew
Every time I inhale your witch's brew

I am filled with power, light and love
And everything is al right Jack
If only for a few fleeting minutes

I love you oh coffee goddess
In all your magical forms

In the dark coffee of the dawning day
In the sizzling coffee in the mid morning break
In the afternoon siesta break
And in the post dinner desert drink

I love you my coffee mistress
You are my refuge
From this horrid world

And you are my secret lover
Never disappoint me, ever
I've never had a bad cup
Of that I can be sure

Even the dismal coffee
Served at Denny's at 3 am
Is still sweet loving coffee

Even the farmer brother's diner coffee
Excites me and gets me going
Asking for another cup of divine delight

Coffee always is there
It is always on and piping hot
With hidden dark secrets
Swirling in its liquid essence

Coffee is my last vice
My only legal vice left

Coffee does not cheat on me
It is always faithful, always true
It does not turn on its friends

And all it asks in return
Is that you come back
Cup after cup after cup

A good cup of coffee
Is a little bit of heaven
In a cup of dark liquid hell

Coffee is like a drug
But a good drug that does what is should
And never complains

It does not get grouchy
It does not hurt you

It does not make you crazy
But allows the muse to come out
And play with it

Coffee led to the American Revolution
As patriots drank coffee
To rebel against the aristocratic English tea

Coffee started the London Stock market
And started the gossips mills running

Every great invention
Was fed by coffee's sweet brew
sweet allure

All the great thinkers
All the great leaders
All were enslaved to coffee's magic

Yeah
I sing my praises
Of the great glorious coffee lady

Long may she continue
To be my sweat companion

Long may coffee continue
To rule my heart
And set my heart on fire

I love thee
Mistress coffee
And sometimes I think
You love me too

No More Coffee Blues








I love coffee
Always have

And coffee has loved me back
But lately I have soured on her
Soured on the whole coffee scene

On the harshness
of the morning brew
And the promises it makes

As I sip of its nectar
Drawn into its lair

Drinking drop by drop
As the caffeine takes over

Rewriting my every nerve
Turning me into a slave
For its perverted pleasure

Yes I love coffee
But I am afraid

Coffee is a harsh mistress
Demanding so much of me

Promising the sun
And delivering the moon

As I drink her swill
Deepening under her influence

I have the coffee blues
Can’t live without her
Can’t live with her

I try
But tea does not cut it
Not really

***** does not do it
At least not in the morning

Yoga is not enough of a buzz
Nor is the runner’s high

And I am afraid deadly afraid of *******
And speed and drugs and energy drinks

And so I remain a slave to coffee
My only legal drug

As I sip another
and fall under
her seductive spread

Once more failing my resolve
To skip coffee for that day
That morning that moment

I shall never be free of her spell
Ever and she knows it
As she beckons me
Every morning with her intoxicating smell

And I come to her
and drink her brew

And become her slave
again and again

Coffee Ya Du





must drink coffee
have every day
the morning dawns
drinking my coffee as I yawn

Morning cup of coffee 



every morning
I drink my coffee
as I contemplate 
the dawning day

watching the news anchors
blather on and on
drinking my coffee
thinking of life

and my coffee
consumes me
overwhelms me
and at time controls me

after all coffee is a drug
and I am her slave
from time to time

Drinking Coffee in the Morning



in the morning
dangerous mood
felling deranged
watching the news

trigger warning
you are ******* dude
end of the world
the end times come

I drink coffee
in the morning



Coffee *** Killed





His wife has banned my use
by my owner
says he makes too much
of a mess when he uses me

it is not his fault
I want to say
but being a coffee ***
can not speak

and so I am abandoned
thrown out into the trash

and feel very sad
for my owner

who was my friend
he liked me

he keep me going
and I did my job

providing him
with fresh coffee

doing my coffee *** duty
and now it is over

Drinking My Coffee


drinking coffee

drinking my coffee
early in the cool morning
thinking life is fine

everything will be okay
after I drink my coffee

morning coffee



morning coffee

dawning sun 











coffee MGur Poem


coffee

I pray to the coffee gods
every cup of coffee
is like a sacrament to me

I pray as I drink my coffee
that it will fill me
with wisdom

and find peace
with my coffee

as I drink
my devotion

Hot coffee


cup of coffee


take coffee with you
Hot hot coffee, makes my day -

Must drink My daily coffee, as the morning dawns - 

With out my morning coffee

in me,  I feel nothing at all -

Electrified Hot Coffee



coffee is the drug of choice
nothing else will do it
as I drink coffee
Electrified
Hot Coffee

Hot Coffee and Cake


coffee
coffee is the drug of choice
electrified circuits
as I drink coffee
coffee and cake



Coffee Patina



coffee
hot coffee
hot Hellish Heaven
Essence of coffee
the rest of the coffee poems can be found at
Maura  Feb 2015
Bitchy Librarian
Maura Feb 2015
Why are librarians always mean?
They act like they are the queen
of the library scene

They are in charge, that is true
they make that clear when shushing you
if only they actually knew
people only go to the library to pass through

they ***** and fuss all day
and treat children like their prey
they all turn into a cliche
if only there was another way

they are lonely crotchety old ladies
who took their dreams and turned them into maybes
some of them had wished to write
or edit famous books into the night

but alas here they are in old schools
screamin' and yellin' all day about the rules
I think that's probably why
they take pleasure in making children cry

Forever they'll sit at their desk
growing in old age grotesque
when you see a librarian make sure to scurry
unless you want to feel her wrath and fury
cait-cait  Dec 2014
oh fuck
cait-cait Dec 2014
i cannot hate you,
the way i hate your opinions,
but *******,
you sure are ****** for
someone so emotionless
for a friend.
Kristica Feb 2015
i know i'm not smart
but for some reason i remember random details.
i have realized that everything in life has a cycle.
i recognize what phase i'm in and i hated it last time
and i hate it even more this time.
but i think i'm moving past it.

**so say goodbye to that chick that cared for everyone but herself. and goodbye to the one that was ruined. her time might not be up but i'm kicking her out.
i've noticed every time i become a "better person" or start to feel,, i only lose people in my life. and i'm sick of that ****. i'm back in control.

and for starters i'd like to say just one more time:
*******.
Kristica  Jul 2014
Back to Bitchy
Kristica Jul 2014
More recently
I have become a better person.

I have been nicer
And more accepting.

And now I notice
More people walking out of my life.

People that I care deeply about.

So what am I left to do?

Guess I just have to say *******.
Brent Kincaid Jul 2018
Looking up, seeing you again
It makes me feel so tired.
Here you are to ruin another day
How can I ever be inspired?
Now every time I see you makes me wish I was blind.
Because you stimulate no peace of mind.

You make me feel
You make me feel
You make me feel
Like a ****** old woman!

Years ago, you and I ran aground
Wiping out on love's breakers
I tried to fix things, tried to wake you up
But all pleas fell on deaf ears.
Sometimes a couple can turn into a joke
Impossible to fix something so badly broke.

You make me feel
You make me feel
You make me feel
Like a ****** old woman!
(With apologies to Carole King, Gerry Gofflin and Aretha Franklin)
Melili  Jan 2018
Fake Best Friend
Melili Jan 2018
I had with you 10 years of friendship.
Now a couple days ago I had started
to feel not loved by you more and more.
You had changed a lot,
you became more ******.
I want to ask you,  why?
Why did you decide to change now?
Why didn't you come to comfort me,
At the time I needed you the most
Why are you still lying if you know is true?
You hurt my heart everyday more and more.
I was the one who introduced my friends to you.
And now you left me, with all my friends.
This is for my best friend who broke my heart for my other friends. She literally left me. Now she is with my friends. They always leave me behind. She didn't stop being my friends, because she know without me she will not have a better life now. And she said to me, that she is petty of me. What a joke. I'm so **** of myself.
Deb Jones  Dec 2018
Asian Eyes
Deb Jones Dec 2018
A little Asian man
Stood at the counter

He rung up my purchase as my then lover put a male scarf on the countertop

My lover said
Hey babe, Mind buying this for me?

I said sure. Just as the Asian man raised his eyes to meet mine.

His face was expressionless
But his dark inscrutable eyes, which normally I would find difficult to read without an expression to pair....

But I read his eyes as if he were writing words in the air.

Why are you buying that for him?
I thought “It’s only twenty five dollars”

Why does price matter? He asked
“I have the money.
It’s not an issue.”

When was the last time he bought something for you?
“Well, today he bought me orange juice.”

But didn’t you give him the money for it?
“Yes, but...”

But what?

I looked at my lover and instead of telling him the truth I told him I didn’t have the money for it.

Immediately moving my eyes to meet the Asian mans.

I think my lover was embarrassed because I said this in front of the man.

Instead of agreeing he argued. Does it take 2 to argue? Not in this instance.

I paid for my purchase and knowing my lover had money in his wallet I asked him if he still wanted the scarf.

He knew I also had money in my wallet.
So as he understood the question
To mean I was now prepared to buy the scarf for him

He enthusiastically replied yes.

The Asian man’s eyes never left my face.

I told, the man I knew was never going to warm my bed again, that no, I really didn’t want to spend the money.

His face turned red. I could hear the redness in his voice.
“What a ****** thing to do”

The Asian man’s eyes finally left my face and looked at the man I was with.

And he finally spoke.
“May you live in interesting times”

I was slightly disappointed that he had not wished such a blessing to me.

It was only after thinking about it for awhile that day that I realized he actually cursed him.

For me I realized uninteresting meant happiness and peace
Chelsea Corcoran  Jan 2012
Girls
Chelsea Corcoran Jan 2012
Terrifying.
Ignorant.
******.
Psychotic.
Unforgiving.
Over-emotio­nal.
Jealous.
Competitive.
Manipulative.
Abusive.
******.
Flirty.­
Criminal.
Everything I just said.
Is the reason why I despise the female gender.
Good DAY.
Crushing Love Jan 2015
So I found out that the stereotype for girls being ****** on their period is not true.

I'm not ******, I'm actually quite bubbly and some people look at me like I'm crazy.

So this the irony of a period.

Not ******, but Bubbly and happy!
This is so true, I'm not ****** when I'm on my period. I'm so happy and bubbly it's kinda scary.
judy smith Nov 2016
Shortly after 3pm on September 29, 31-year-old Olivier Rousteing strode through the shimmering, fleshy backstage area at Balmain's Spring 2017 Paris Fashion Week show. Along the marble hallway of a hôtel particulier in the 8th arrondissement, long-limbed clusters of supermodels were gamely tolerating final applications of leg-moisturiser, make-up touch-ups and minutely precise hair interventions from squads of specialists as fast and accurate as any Formula 1 pit-stop team. The crowd parted as Rousteing swept through.

Wearing a belted, black silk tuxedo and a focused expression that accentuated his razor-sharp cheekbones, Rousteing resembled a sensuous hit man. Target identified, he led us to the board upon which photographs of every outfit were tacked.

We asked him to tell us about the collection (for that's what fashion editors always ask). "There is no theme," said Rou­steing in his fast, French-accented lilt. "No inspiration from travel or time. The inspiration is what I feel, and what I feel now is peace, light and serenity. I feel like in my six years here before this, I have tried to fight so many battles. Because there is no point anymore in fighting about boundaries and limits in fashion. Balmain has its place in fashion."

And the clothes? "There is a lot of fluidity. A lot of knitwear, lightness, ponchos. No body-con dresses. But whatever I do, even if I cover up my girls, it is like people can say I am ******. So this is what it is. I think there is nothing ******. I think it is really chic. I think it is really French. It is how I see Paris. And I have had too many haters during the last three years to defend myself again. So, this is Balmain." And then the show began.

Star endorsements

Under Rousteing, Balmain has become the most controversial fashion house in Paris. Rousteing has attracted (but not bought, as other, far bigger houses do) patronage from contemporary culture's most significant influencers. Rihanna, all the Kardashians, Kanye West, Taylor Swift, Miley Cyrus, Beyoncé, Justin Bieber – a royal flush of modern celebrity aristocracy – all champion him.

Immediately after this show, in that backstage hubbub, Kim Kardashian told me: "I thought it was very powerful…I loved the sequins, and I loved all the big chain mail belts – that was probably my favourite."

Yet for every famous fan there is a member of the fashion establishment who will sniff over coffee in Le Castiglione that Rousteing's crowd is declassé and his aesthetic best described by that V-word. The New York Times' fashion critic Vanessa Friedman reckoned this collection appropriate for "dressing for the captain's dinners on a cruise ship to Fantasy Island". At least she did not use the V-word. When I once deployed it – as a compliment – in a 2015 Vogue menswear review that declared "Rousteing is confidently negotiating a fine line between extravagance and vulgarity", I was told that Rous­teing was aggrieved.

The fashion world's ambivalence towards Rousteing is a measure of its conflicted feelings towards much in contemporary culture. Last year Robin Givhan of the Washington Post wrote of Balmain: "The French fashion house is always ostentatious and sometimes ******. It feeds a voracious appetite for attention. It is anti-intellectual. Antagonistic. Emotional. It is shocking. It is perfect for this era of social media, which means it is powerfully, undeniably relevant."

Since joining Instagram four years ago Rousteing has posted 4000 images and won 4 million followers. The combined reach of his audience members and models at this Balmain show was greater than the population of Britain and France combined. Balmain was the first French fashion house to gain more than 1 million followers, and currently has 5.5 million of them.

Loving his haters

As digital technology disrupts fashion, Balmain's seemingly effortless mastery of the medium galls some. Last year, the designer posted an image of a comment from a ****** follower to his feed. It read: "Olivier Rousteing spends more times taking selfies for Instagram than designing clothes for Balmain." Underneath, in block capitals, he commented "i love my haters".

Rousteing can be funny and flip – doing a video interview after the show, I opened by asking, tritely, how he felt. He replied: "Now I feel like some Chicken McNuggets with barbecue sauce, and then some M&M;'s ice cream."

When at work, however, that flipness flips to entirely unflip. The previous evening, at a final fitting for the collection, Rousteing had paced his studio, his face a scowl of concentration, applying final edits to the outfits to be worn by models Doutzen Kroes and Alessandra Ambrosio. The 30-strong team of couturiers working in the adjoining atelier delivered a steady stream of altered dresses.

"We are ready," he said from behind a glass desk in a rare moment of downtime. "This a big show – 80 looks – and I want a collection that is full of both the commercial and couture. But it's smooth too. All of the girls are excited about the after-party and interested in the music. And eating pizza." In the corridor outside Gigi Hadid – this season's apex supermodel – was indeed eating pizza, with gusto.

The fitting went on until far beyond midnight; Rousteing, fiercely focused, demonstrated the work ethic for which he is famous. When he was studio manager for Christophe Decarnin, his predecessor at Balmain, the young then-unknown was always the first in and last out of the studio. Emmanuel Diemoz, who joined Balmain as finance controller in 2001 and became chief executive in 2011, says that his hard graft was one of the reasons he was chosen to succeed Decarnin.

"For sure it was quite a gamble," says Diemoz. "But we could see the talent of Olivier. Plus he understood the work of Christophe – who had helped the brand recover – so he represented continuity. He was a hard worker, clearly a leader, with a lot of creativity. Plus the size of the turnover at that time was not so huge. So we were able to take the risk."

Clear leader

Which is why, aged 24, Rousteing became the creative director of one of Paris's best known – but indubitably faded – fashion houses. In 2004 it had been close to bankruptcy. In 2012, Rousteing's first full year in charge, Balmain's sales were €30.4 million and its profit €3.1 million. In 2015, sales were €121.5 million and its profit €33 million. Vulgarity is subjective; numbers are not.

Rousteing, who is of mixed race, was adopted at five months by white parents and enjoyed an affluent and loving upbringing in Bordeaux. "My mum is an optician and my dad was running the port. They are both really scientific – not artistic. So I had that kind of life. Bordeaux is really bourgeois and really conservative, I have to say."

After an ill-starred three-month stint at law school – "I was doing international law. And I was like, 'oh my God, that is so boring'" – he did a fashion course that he managed to tolerate for five months.

"I found that really boring as well. I just don't like actually people who are trying to **** your dream. And I felt that is what my teachers were trying to do."

Obsessed with Gucci

Following a three-month internship in Rome – "also boring" – Rousteing became fascinated with Tom Ford's work at Gucci. "I was obsessed, obsessed, obsessed. Sometimes the press did not get it but I thought 'this is like genius, the new **** chic'. Obsessed, full stop."

He wanted to work there – "that was my dream" – but applied to every fashion house he could, and found an opportunity to intern at Roberto Cavalli. "They took me in from the beginning. I met Peter Dundas [then womenswear designer at the brand] and he said you are going to be my right hand – and start in four days."

Rousteing counts his five years in Italy as formative both creatively and commercially, but when the opportunity came to return to France in 2009 he leapt at it. "Christophe said he liked my work and that he needed someone to manage the studio. So two weeks later I was here. I loved Balmain at the time, when Christophe was in charge. It was all about rock 'n' roll chic, ****, Parisian. And he was appealing to a younger generation. You can see when brands become old but Balmain was touching this new audience. I always say Christophe's Balmain was Kate Moss but mine is Rihanna."

When Decarnin left and Rousteing replaced him, the response was a resounding "who?". His youth prompted some to anticipate failure.

"It was not easy at all. Every season I had the same questions." Furthermore, Rousteing (who has said he thinks of himself as neither black nor white) was the only non-white chief designer at a Parisian couture house. In a nation in which very few people of colour hold senior positions, his race may have contributed both to the establishment's suspicion of him and to his powerful sense of being an outsider.

'Beautiful spirit'

As he began to build a personal vernacular of close-fitted, heavily jewelled, gleefully grandiose menswear – fantastical uniform for a Rousteing-imagined gilded age – for both women and men, that V-word loomed.

"They asked, 'But is it luxury? Is it chic? Is it modern?' All those kinds of words. But you know there is no one definition [of fashion] even if people in Paris think there is. And, I'm sorry, but I think the crowd in fashion are those who understand the least what is avant-garde today."

In 2013 Rihanna visited the studio, met Rousteing, and reported all with multiple Instagram posts. "You are the most beautiful spirit, so down to earth and kind! @olivier_rousteing I think I'm in love!!! #Balmain." :')"

Rousteing met Kim Kardashian at a party in New York – they were drawn together, he recalls, because they were both shy – and was promptly invited to lunch with her family in Los Angeles.

An outsider in the firmament of old-guard Paris fashion, Rousteing was earning insider status within a new, and much more influential, supranational elite. He points out that Valentino, Saint Laurent and Pierre Balmain himself "were close to the jet set of their time. What I have on my front row is the people who inspire my generation".

From them, he learned a new way of doing business. "I think it was Rihanna and the music industry that first understood how Instagram can be part of the business world as well as the personal. But in fashion? When we started it was 'why do you post selfies? Why do we need to know your life, see you waking up, see you working? Why don't you keep it private'. And I was like 'you will see'."

Rousteing cheerfully declares his love for Facetune – "I don't have Botox but I do have digital Botox!" – an app that helps him airbrush his selfies and tweak those ski-***** cheekbones.

Reaching new population

From his office around the corner from Rousteing's, Diemoz adds: "When Olivier first proposed Balmain use social media, our investment in traditional media was costing a lot. Here was an alternative costing less but bringing huge visibility. It has been successful, quite rapidly…we decided to be less Parisian in a way but to speak to a new population. A brand has to be built around its heritage but we are proposing a new form of communication dedicated to a wider group of customers."

The impact of that strategy became apparent in 2015, when Rousteing and Balmain were invited to design a collection for the Swedish fast-fashion retailer H&M.; Within minutes of going on sale – and this is not hyperbole – the collection, available at vastly cheaper prices than Balmain-proper, had completely sold out. In London, customers fought on the pavement outside H&M;'s Regent Street branch. "Balmainia!" blared the headlines.

You have to move fast to get backstage after a Balmain show. I was out of my seat and trotting with purpose even before the string-heavy orchestra at the end of the catwalk had quite stopped playing Adele.

Rousteing had taken his bow merely seconds before. Still, too slow: I ended up in a clot of Rousteing well-wishers stuck in a corridor blocked by security guards. A Middle Eastern woman against whom I was indelicately jammed looked at me, laughed, shook her head, then said: "We pay millions for a fashion house – and then this happens!"

In June, Balmain was bought for a reported €485 million by Mayhoola, a Qatar-based wealth fund said to be controlled by the nation's ruling family. As so often with Rousteing-related revelations, some declared themselves nonplussed. "Why Would Mayhoola Pay Such a High Price for Balmain?", one headline asked. Yet Mayhoola, which acquired Valentino four years previously for $US858 million, might have scored a bargain.

Clothes key to revenue

Despite its huge, Instagram-enhanc­ed footprint, Balmain is a small, lean and relatively undeveloped business. Most luxury fashion houses today – Chanel, Burberry, Dior, et al – will emphasise their catwalk collections for marketing purposes but make most of their money from the sale of accessories, fragrances and small leather goods like handbags and shoes. One of the big fashion companies makes a mere 5 per cent from its catwalk clothes.

At Balmain, by contrast, clothes bring in almost all the revenues. If Balmain had the same clothes-to-accessories ratio as its competitors, its overall annual income could be more than €1 billion ($1.4 billion).

The company is moving in that direction. New accessory lines are in the pipeline. "Now we have to transform that desire into business activity," said Diemoz. "Sunglasses, belts, fragrances, the kind of products that can be more affordable."

The first bags should be available in January, as will a wider range of shoes, and then more, more, more.

Six days after his show, on the last day of Paris Fashion Week, I returned to the Balmain atelier. Apart from two assistants, Rousteing was the only person there – everybody else had gone on holiday to recover from the frenzy of preparing the show, or was busy selling the collection at the showroom around the corner.

Rousteing sat behind his desk in the empty room, wearing slingback leopard-print slippers, sweatpants and shades. "I am not even tired! I am excited. Because there are so many things happening – and I can't wait."Read more at:www.marieaustralia.com/red-carpet-celebrity-dresses | http://www.marieaustralia.com/formal-dresses-adelaide

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