Too much to lose.
Another issue with the smart people starting businesses is that they often have the most to lose. The smarter you are -- unless you have the social graces of a wild ape -- the more options you have available to you. You will be able to make a lot of money in a variety of fields and have room in your career to become promoted and make even more money.
This means that when you start a business, you have a lot more to risk than someone who makes less money and has fewer career options. This is often referred to as the “golden handcuffs” dilemma. Because you have more to risk, this means that you need to have a business opportunity that is going to provide an even bigger reward for it to be worth it to you.
If you make $250,000 a year (or have an opportunity to do so), your business is going to have to be five times more successful than the business of someone making $50,000 a year to get the same return. Additionally, it is a lot harder to found a business that will double your yearly profit when you make $250,000 a year than it would be if you make $50,000 a year.
So, with the most to lose, a wide range of other options available and the penchant for more intricate, complex endeavors, don’t be surprised when the person “Most Likely to Succeed” from high school ends up in corporate America and it is one of the more average students that finds success in his or her own business.
This blog is adapted from my bestselling book, The Entrepreneur Equation.
Related: Stop Waiting for the Mythical Mentor
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