As an avid golfer, Nashville resident Victoria Kopyar couldn’t find fashionable-but-functional clothing she wanted to sport on the fairway.
Tapping into her background in retail merchandising, product development and sourcing, Kopyar decided to take the matter into her own hands and launched women’s golf and activewear label VK Sport.
“When I was looking at the market, I saw there were a lot of men’s pink shirts, not a lot of print and pattern and not a lot of styling to it. …I really felt nothing was flattering the female figure and I wanted something that fit me well,” Kopyar said.
The first collection launched in August 2015 with golf retailer Golfsmith.com. Kopyar expects sales will be 10 times higher in the first full year in business as she zeroes in on growing VK Sport’s e-commerce website, expanding the collection at independent golf pro shops across the country and reaching new demographics such as the collegiate market. Locally, VK Sport is sold at Belle Meade Country Club and Hillwood Country Club.
Launching VK Sport marked a career switch for Kopyar, whose resume includes corporate positions with U.S. Bank, Target, Dollar General and Gibson Guitar. She didn’t pick up golf as a hobby until she had a summer off work in between jobs at U.S. Bank and Target.
“My dad told me (golf is) a great up-and-coming place for women to do business, there is a lot of opportunity and it’s a lifetime sport," Kopyar said. "So I went out and bought clubs, took some lessons and I fell in love with golf."
In 2014, Kopyar started developing the VK Sport brand on weekends and nights. The following year, she decided to leave the corporate world behind to work full-time on the clothing line. The launch of VK Sport coincided with Nashville's rising reputation as a fashion hub for everything from custom dresses to high-end denim and handmade leather goods.
Her goal for VK Sport is to target fashion-forward women with her key demographic between the ages of 25 to 60 years old. According to the National Golf Foundation, 24 percent of the 24.1 million golfers in the U.S. were women in 2015. Millennials represented the largest group among the 2.2 million beginner golfers last year.
The VK Sport apparel, which is made from technical fabrics with anti-wick and sun-protective properties, includes colorful and printed dresses, skorts, pants, shorts, polos, tank tops and more. Features include anti-slip bands in the skirts and shorts, cutaway sleeves, nine-inch deep pockets, zipper details, mandarin collars, ruched fabric at the buttons and lace features.
Kopyar described it as a high-end brand with price points ranging from $90 for a skort to $110 for pants and $85 for polos.
“We’re a fashion brand," Kopyar said. "We take what’s happening on the runways in New York and Milan and take that and bring it into the functionality of golf wear and/or regular street wear."
VK Sport has been self-funded so far, but Kopyar plans to take on investors as she grows the business. She hopes to capture a piece of the multi-billion dollar athleisure market by positioning the brand as activewear for both golfers and non-golfers.
“I see us as a lifestyle brand," Kopyar said. "Not only are you functional in golf but you can wear it in your everyday lifestyle, whether you’re at the nineteenth hole having lunch with the girls or out picking up your kids at school or running to Target or a coffee meeting."Read more at:http://www.marieaustralia.com/long-formal-dresses | www.marieaustralia.com/red-carpet-celebrity-dresses
