Sleepwalk through stock footage. Life as documentary. Soundtrack of horror movie score: ambient electronica, bubblegum nostalgia and **** love songs. Everything becomes visual metaphor: blackbirds, barcodes and birthday candles; Big Pharma pick & mix; lipstick ritual; pigeon superstition; fraying flags of fading empires; migratory patterns of shopping trolleys; special offers; fantastic prizes. Worker bees are vanishing - they all want to be queens - and our hives overflow with honey, but are empty and dead. We got infected with aspiration, with individualism. Generically unique career consumers: remember when you were more than your credit rating, more than your demographic, more than your market-driven self-diagnosis?