A fashion designer has defended models who were labelled as "gaunt and unwell" on Facebook.

Andrea Moore's I AM range is sold at Farmers, and an image from its current campaign was posted on that company's Facebook page on Friday.

The picture features Chiara and Norina Gasteiger, who are twins represented by Clyne Model Management. Farmers customers did not react well to the now-deleted post.

"They so look gaunt and unwell. I'm really disappointed," Newshub says Anna Webster commented.

"You cannot look at these girls with their bones sticking out and believe that they are a good role model for a family store," Jo Austwick wrote.

"I have enough trouble with body image arguments with my daughters without these images being depicted. They do not look healthy."

Moore said the imagery had never been intended to cause offence, and that she felt for the Gasteiger twins, who have worked with the brand for three years.

"The twins are actually healthy, fun models who are busy university students... We love working with them because of their sense of self-worth and uniqueness as twins," she said.

"We have been in touch with the models and they were most upset by the whole thing. Fortunately, they have received a lot of support from their peers.

"The campaign was about preppy grunge, print with an edge. [It was not] about promoting unhealthy body types [or] anything else," Moore added.

Farmers posted the following statement on Facebook after deleting the I AM image:

"Dear valued Farmers customers! We appreciate you taking the time to send us your comments and concerns on a recent post for I AM. Please know it is not taken lightly and we in no way mean to promote an image for women in NZ to follow that could be regarded as unhealthy.

"We understand that no two bodies are the same and we always seek to show a range of body types throughout all our advertising. These images were supplied by the brand Andrea Moore as part of a wider campaign and were published by us. We will endeavour going forward to work closely with all our partners to ensure an appropriate image is portrayed.

"Thank you once again for your valued feedback."

Clyne Model Management have been approached for comment.Read more at:http://www.marieaustralia.com/cocktail-dresses | www.marieaustralia.com/one-shoulder-formal-dresses

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