A certain on-trend stationery store’s recent ‘25% OFF INSPIRATION’ promo banner made me laugh and cringe in equal measure.
‘McMindfulness is a stock on the rise. A brand that promises to deliver. It satisfies spiritual yearnings without being a religion. It’s backed by brain scientists at Harvard and MIT. It’s magic without being magic. It even transforms corporate culture and increases market share! Now that’s worth paying for.’
- Jeremy Safran, McMindfulness: The Marketing of Well-Being