fascinating and most amusing parts of fashion week.

And as Mercedes-Benz Fashion Week kicks into gear in Sydney, it’s celebrities, all-important buyers and retailers, editors, stylists and a whole lot of self-anointed fashion bloggers who make the A-row cut.

The posturing and posing that goes on to secure a coveted front row seat at each and every one of the 47 shows can be hilarious.

No matter how high a heel you wear, how big your sunglasses are or how smartypants your designer blazer is, no-one gets seated front row if they can’t, literally, bring something to the style marketing table.

The main front row players are definitely editors. And buyers. Hands down.

But bloggers and digital media players have made their presence known over the last few years — with the better ones considered front row deities when it comes to seating.

Designer Kym Ellery snared the opening night slot of fashion week with the likes of Lindy Klim, Kyly Clarke, Margaret Zhang, Bambi Northwood Blyth and every magazine and style editor that mattered in the front row.

Model Gemma Ward attends the Tome show at Mercedes-Benz Fashion Week Australia 2015 sitti
(Photo:www.marieaustralia.com/formal-dresses)
Meanwhile, Vogue, Harpers Bazaar, marieclaire, Sunday Style and Elle are the main front row magazine players.

“The Ellery front row was an impressive mix of international guests, local fashion media and buyers and Sydney celebrities,” says Vogue Australia editor-in-chief, Edwina McCann.

“It was a well dressed crowd who turned up the following morning to the first show, Tome, looking equally well turned out and ready for business.

“Gone are the days when hangovers were in fashion!”

Yup, late nights, for real fashion workers, just aren’t in fashion.

McCann says not everything that is actually ‘on trend’ ends up in the front row.

“Flat shoes are well and truly in this season, but I didn’t see many front row,” she adds.

“At Mercedes Benz Fashion Week Australia it seems heels are absolutely always on trend.”

One of the world’s leading fashion commentators says he is genuinely knocked out by the improved calibre of dressing on this year’s front row.

Godfrey Deeny from Paris (he writes for Le Figaro) hasn’t attended the Australian event in five years but was overheard commenting that the front row looks better dressed and more sophisticated than his last visit.

As far as seating the front row, there are a solid group of public relations people working with their designer clients to put together each seating plan.

One of these people is Nikki Andrews from the NAC media group, who says seating can be a game of cat and mouse.

“It is like piecing together a big jigsaw puzzle,” says Andrews.

“Each designer has different priorities with key press and key buyers and of course celebrity still the main priorities.

“There is always a juggle on the day and of course a few extras that always insist on front row.

“But it is usually those who request front row who don’t really deserve it,” smiles Andrews.Read more here:www.marieaustralia.com/cocktail-dresses

The streets of Paris were clogged by rallies and demonstrations on the Sunday of fashion week. At the Trocadero, a pro-rally for embattled French conservative presidential candidate Francois Fillon, blocking the route between the Valentino and Akris shows; at Bastille, an anti-Fillon demonstration.

The French elections — and ever-increasing security — were providing a tense backdrop to the autumn-winter collections, much like Donald Trump, Brexit and Matteo Renzi did on the fashion circuit of New York, London and Milan this season. Politics and the changing of the guard, women’s rights and diversity may make fashion seem irrelevant until you add up the value of the industry to the world economy. In Britain it is £28 billion ($45bn) — and that is small fry next to France and Italy.

Perhaps politics and social change have influenced the French designers for there was much less street style this season and a lot more tailored, working clothes on the catwalk. They used mostly masculine fabrics but worked in such a graceful way. You need only look at Haider ­Ackermann, Chanel, Alexander McQueen, Christian Dior, Lanvin, Akris and Ellery to see this — lots of great wearable clothes.

Karl Lagerfeld wanted to fly us to other worlds (to abandon the mess here perhaps) in his Chanel space rocket. There were checks, cream, silvery white and grey tweeds, for suits and shorts and dark side of the moon print dresses that cleverly avoided the 60s’ ­futuristic cliches. Silver moon boots, space blanket stoles and rocket-shaped handbags were as space-age-y as it got. There was quiet, seductive tailoring at Haider Ackermann — tapered silhouettes in black wool and leather softened with a knit or the fluff of Mongolian lamb for a blouson or skirt. At McQueen the asymmetric lines of a black coat or pantsuit were ­inspired by the fluid lines of ­Barbara Hepworth’s sculptures, whereas David Koma reclaimed the soaring shoulderline of Mugler’s 80s silhouette for pantsuits and mini-dresses for the brand.

Christian Dior’s uniform-inspired daywear was produced in tones of navy blue with 50s-style navy belted skirts suits, long pleated skirts and some denim workwear. “I wanted my collection to express a woman’s personality, but with all the protection of a ­uniform,” explained Maria Grazia Chiuri before the show.

There was more suiting at ­Martin Grant with voluminous trousers, cummerbunds and men’s shirting. The cut was more mannish at Ellery and Celine with ­Ellery balancing her masculine oversized jacket looks with feminine bustier tops with giant puff sleeves. The mannish look at ­Celine was styled with sharp ­lapels, slim-cut trousers under crushed textured raincoats, whereas ­double-breasted jackets (a trend) and peacoats over loose-cut trousers appeared at John Galliano.

Checks jazzed up the tailoring at Akris where there were more sophisticated double-breasted jackets and swing coats, and at ­Giambattista Valli from among the flirty embroidered dresses a dogtooth coat emerged with a waspie belt and a suit with a peplum skirt.

Stella McCartney displayed her Savile Row skills in heritage checks for her equestrian-themed show. Of course, she is crazy about riding and her prints featured a famous painting by George Stubbs, Horse Frightened by a Lion. It turns out Stubbs was another Liverpudlian, like her dad Sir Paul.

Of course Hermes’s vocabulary started with the horse and there were leather-trimmed capes and coats that fitted an equestrian, or at least country theme worn with woollen beanies and big sweaters, offering a different way of tailoring, in an easier silhouette with a soft colour palette.

The highlight of the week for Natalie Kingham, buying director at MatchesFashion.com was ­Balenciaga. “Great accessories, great coats and great execution of ideas,” she says of Demna Gvasalia’s off-kilter buttoned coats, stocking boot and finale of nine spectacular Balenciaga couture gowns reinterpreted in a contemporary way. “It was wearable, modern and the must-see show of the week.” It was also, she pointed out “the must-have label off the runway with every other person on the front row decked out in the spring collection”.

Although tailoring worked its subtle charms on the catwalk, there were flashes of brightness, graceful beauty and singularity. Particularly bright were Miu Miu’s psychedelic prints, feathered and jewelled lingerie dresses and colourful fun fur coats with furry baker boy hats. Then there was the singular look evoked by Austrian-born Andreas Kronthaler in his homage to his roots, with alpine flowers, Klimt-style artist smocks and bourgeois chintz florals worked in asymmetric and padded silhouettes for Vivienne Westwood — some of it modelled by the Dame herself.

Pagan beauty, the wilds of Cornwall, ancient traditions such as the mystical “Cloutie” wishing tree led to Sarah Burton’s enchanting Alexander McQueen show, which was another of Kingham’s favourites with its unfinished embroideries inspired by old church kneelers and spiritual motifs. “I loved the artisanal threadwork and the spiritual message that was woven throughout,” she says. The artisanal and spiritual she considers an emerging trend around the shows. “It had a slight winter boho vibe but much more elevated.”

Chitose Abe shared that mood for undone beauty with her Sacai collection of hybrid combinations of tweed and nylon for an anorak, and deconstructed lace for a parka, and puffers with denim re-worked with floral lace for evening.

There was more seductiveness at Valentino and Issey Miyake. The latter’s collection shown in the magnificent interiors of Paris’s Hotel de Ville, shimmered with the colours of the aurora borealis and used extraordinary fabric technology to create rippling movement as the models walked.

Valentino was a high point. On a rainswept Sunday Pierpaolo Piccioli cheered us with high-neck Victoriana silhouettes and long swingy dresses in potentially (but not actually) clashing combinations of pink and red in jazzy patterns of mystical motifs and numerology inspired by the Memphis Group of Pop Art. The sheer loveliness of the collection was enough to drown out the world of politics only a few blocks away.Read more at:http://www.marieaustralia.com/short-formal-dresses | www.marieaustralia.com/blue-formal-dresses

It’s the tail end of fashion week in Paris, the busiest week of the year for fashion buyers.

When I meet Clodagh Shorten, owner of Samui, the game-changing boutique that put Cork on the fashion map, she’s already been here four days and is on her tenth buying appointment — there’ll be at least another five before she leaves in a couple of days time.

These appointments, private bookings with designers, allow her to get up close and personal with the clothes that have just been showcased on catwalks.

She’s deciding which pieces will best suit her customers.

Today, we meet at Schumacher, the stunning German label known for its easy chic look.

A beautiful white space, with lush cream velvet sofas, bare walls and white rails (nothing here to distract from the main event — the clothes), this room, prime space in Paris, is rented by the designer year-round just so they have the right venue to sell at Fashion Week.

It gives some indication of the power Fashion Week wields.

Clodagh is here with her right-hand woman, Samui manager Mary-Claire O’Sullivan.

There are two rails — the keepers and the ‘ones that got away’.

They’ve already seen this collection in London.

Today they are here to fine-tune.

This is unusual, Mary-Claire explains — at most appointments, they are seeing the clothes for the very first time.

“This is a big spend,” they tell me, and they’ll stay as long as they need “to get it right”.

Piecing together a collection is something akin to a jigsaw puzzle.

All the items are photographed — later they will be analysed back in the apartment they rent during Fashion Week.

The mix has to be right.

So the coats, a sleeveless waistcoat, are moved to the rail on the right.

They won’t make it to Cork.

Coats were already picked up this morning at another appointment.

Like I said, a jigsaw puzzle.

Two models are on hand to try on clothes when requested — I hear ‘can I just see this on one more time’ a lot.

There’s no haggling over prices in these sales negotiations — it’s all too civilised.

The price is set, as is the instore mark-up. These lauded designs must cost the same the world over.

Clodagh and Mary-Claire share a language and a wavelength. They can finish each other’s sentences and, while I don’t so much as sniff a hint of tension, they tell me they can disagree on buys.

“Clodagh doesn’t want a yes woman,” Mary-Claire says simply.

From Schumacher, Clodagh leads the way through the Parisian cobbled streets, phone held aloft, Google Maps to direct her.

Her wheelie bag is constantly behind her — inside there’s the laptop for orders and a camera for instant access to photographs of collections.

Her calculator is another permanent fixture in the showroom.

Today, Clodagh is dressed in an Australian label coming soon to Samui, Ellery. The lush black fabric sways and moves with her body; an outfit like that makes you really appreciate her eye for fashion. It’s sensational.

For this 5.30pm appointment we are heading to see another new label for Samui — Paskal (Clodagh will wear a piece from this line tomorrow).

The Ukrainian designer is looked after by an agency so in this showroom there are pieces by a handful of brands.

Again, the setup is the same — private appointments, models on hand.

Clodagh and Mary-Claire have to be more careful here — this is a new label and it’s more fashion forward so black is prioritised.

Not every client at Samui will wear this line. Every purchase, I realise, is a gamble.

“We’ve made mistakes, of course we have,” says Mary-Claire though you get the feeling that could be a rare event.

Pieces bought by these two women rarely end up in Samui’s sales rack.

They know their customer, plain and simple.

There is so much trust there, some clients are simply sent collections each season, allowing Clodagh to make the call for them.

So much of their day is spent discussing various clients (never by name in my presence) — what they might like, the best size.

It is effectively the ultimate personal shopping experience.

The number of items and sizes are limited, so customers know they are truly getting one-off pieces.

As we leave, kisses over, the agency head tells them, “you’re our favourites” and you just know it’s not empty fashion talk.

People genuinely love Clodagh and Mary-Claire. And they respect what they do.

Samui is open 16 years now. Clodagh mastered her trade at Monica John before stepping out on her own. Mary-Claire joined her eight years ago.

It has been one of the few boutiques in Cork to not just survive the downturn but to positively thrive.

As the economy spluttered around her, Clodagh very masterfully decided to go high end.

First came Moncler — the top people here had to come and view Samui to see if it was the right match for their esteemed label.

It was — and, increasingly, doors began to open.

Carven, Marni, Rick Owens — people really began to sit up and take notice of Samui.

Now labels are often vying for space on the shop floor. Still though, it takes work to secure the big new names.

Clodagh spends a lot of time on planes, networking, meeting the key players. And it’s not as simple as a visit to Fashion Week twice a year either.

These days pre-collections are key too: these pieces will be on the shop floor for longer.

So Clodagh and Mary-Claire travel in January to Paris for pre- collections, Milan in February for Moncler, Paris in March. The same cycle begins again in June for A/W pre-collections, with S/S Fashion Week in September.

Clodagh is always pushing, always striving for new.

She was devastated to say farewell to Transit, the brand with her from the very beginning. It was simply time for a change she tells me.

They love seeking out new labels, nurturing them, sharing them with their customers.

The next morning we meet at 9am for Dries van Noten.

Clodagh stocks around 50 different labels, most exclusive to Cork. This Belgian designer is one of them.

Here again is a very fashion forward line.

There’s a minimum €20,000 spend here, and that’s the amount Clodagh and Mary-Claire can play with.

This is a much busier showroom, a slick operation. Buyers are everywhere, the models weaving between them.

They are assigned a seller and a table, laptop at the ready to secure the sale.

Sophie, today’s seller, walks them through the long rails and talks to them about the collection, the fabrics, the colour, the catwalk, the vision.

Clodagh and Mary-Claire repeat the process a second time alone, a third time again with Sophie.

There are little standing breaks for coffee — refreshments and lunch are provided by the designer.

Clodagh and Mary-Claire know to carry snacks everywhere. The buying process can be a long one; Dries could be an all-day event.

The price point is much higher here so, again, each piece has to be carefully thought out. Checked and checked again.

These A/W deliveries will land in store in July.

Watching them make their Samui edit on that March morning, I just know the Dries selection will be a show-stopper this Autumn.

I leave them to sign on the dotted line, wishing them success for the rest of their gruelling schedule as I head for Charles de Gaulle.

“People don’t realise what goes into this,” says Clodagh. And she’s right.

None of us can possibly grasp what it must have taken for one woman to put Cork on the fashion radar.Read more at:http://www.marieaustralia.com/short-formal-dresses | www.marieaustralia.com/red-carpet-celebrity-dresses

So many days before
the warm-wind is back,
and I am looking for angels
beneath the dirt of my lawn,
where I sleep and dance and pray
in June;

I open my mouth and scream
into the ground,
so only the bugs and dead things know
what I am afraid of:
   that tomorrow I will be older
and still know nothing.

-Ellery Rose

The sky is bone-white
and guilty-faced,
and some horrible cry is preparing itself
between my two lips–
I have become lamb from sheep,
   regressed again;
I cannot stop screaming,
I cannot graze the land
without knowing that I am becoming
someone I have already been.

The things that make me happy,
that used to,
all exist in some other place:
   where I came from,
where I’ll never be again,
where the creek water is always warm
and the lamb-scream
is so deep inside of me
I cannot reach it with my fist.

- Ellery Rose

I linger in the lamp-light of my room,
cling to the yellow bulb
and buzz around it
while the night becomes
quiet
and hungry outside.
I search
between the folds of my half-sleeping mind–
nothing much awake in there,
but the hum of a summer night,
visions of places I’ve not yet been.
So, I sleep without much to say,
dream about mountains and mosquito bites,
guitar circles and someone to sing to across the fire,
then a warm home
full of sleeping babes,
with a lamp in every room,
so they will always know the sun.

-Ellery Rose