If anyone can make a feral animal print cool it’s Arabella Ramsay. The designer, who skipped the city in favour of the coast a few years ago, has launched a new lifestyle brand in collaboration with her dad Dougal Ramsay, an accomplished artist who has designed ranges affectionately named after all things Aussie; Hello Cocky, G’day Love, Veg Out.

Burnt out from more than a decade in the fashion industry rat race where she had amassed a cult following among adoring 20-somethings and private school girls for her unique apparel, Arabella shut her Melbourne shop five years ago and moved to Jan Juc where her husband has a yoga studio, her daughters play with bunnies and organic eggs are collected from the backyard coop.

Yet the fashion industry has come calling again, albeit in a different guise born of her slower lifestyle and rearing two children. A born and bred farm girl from Kyneton, she has forgone on-trend collections and retail overheads for family-friendly leisurewear and an online boutique.

The print-heavy collection features irreverent Australiana imagery created by her dad: “Bonza” bunnies, cheeky runaway gnomes, larrikin cockatoos, and come summer, a “******” croc print. The coloured sketches run across all-over yardage on leggings, hoodies and T-shirts for men, women and kids.

Dougal says his brief comes from his daughter who then “weaves her magic so the next time I see those drawings they are transformed into cute frocks and tops”.

She has a great eye for pattern and scale. “I enjoy seeing the finished product where a small crab on a skinny leg can grow into a giant monster crab on a rounder leg.”

A successful illustrator and author, Dougal has been fascinated with Australian culture for years, his nostalgic pencil sketching idiosyncratic scenes of country town lifestyles and coastal culture; seedy caravan parks, fishing hamlets and an architectural vernacular that “sadly has pretty well gone now”, he laments.

It was these scenes and Arabella’s own wholesome rural childhood that inspired the father-daughter label. In the spirit of Linda Jackson and Jenny Kee, Arabella wants to “show people the exciting things our country has to offer”, she says of her desire to “celebrate what’s in our back yards and in doing so, tap into the tourist market with a bit of style”.

Manufacturing is done in Australia where possible; a favoured maker is Cheryl, a woman Arabella’s nan found years ago while shopping at Spotlight in Ballarat. “She works from her small shed and has been making my clothes for years. It’s nice having quality control so we don’t overproduce.”

Lighthearted and a little bit kooky, the Dougal range is cultural cringe re-imagined as contemporary cool. Its Instagram (@wearedougal) is a feed of everything from Aussie idioms (Stoked! Strewth!) to summer vacations in Menorca, photography honouring Rennie Ellis, Dougal in the home studio, surf reports and Arabella’s idyllic beach house that has graced the pages of international magazines. Her own sartorial style is an inimitable mix of “70s vintage, preppy, **** and even a bit dorky” that’s equally at ease with the yuppies and the grommets.

“You can basically wear your pyjamas to school pick-ups and your wetsuit to the supermarket,” she says of the local surf town look. “But I still love high fashion and just bought a pink lace Gucci suit for my best friend’s wedding.”

An online purchase, it arrived via the dirt track leading to her secluded beach house. Fair dinkum.Read more at:http://www.marieaustralia.com/formal-dresses-sydney | www.marieaustralia.com/blue-formal-dresses

Arabella,
let's lose ourselves together,
let us walk into the desert,
eyes in hand,
           hand in yours,
until dawn come forth
and new on the
Red razors edge;
let the bleeding sun sever
Sights once seen
greeting the eagles of
The sky--
           Greeting the mirages
Of the sun’s flaring eye,
           Quenching our thirst on
The grainy sand below; may
We Become intimate with
The wind
heeding its fables of all our
Wrongs and dead-ends; hearing
It present to the infinite plane
of our thought;
May the sun wear our
Skin warm,
Letting vulture's swoop down
To lay us in bed for life
            
          Beginning to dry by the
dusk of night, with the
friend of time in our core

Arabella,
We would no longer be found,
bound to this ground forevermore,
Waiting

i couldn't stop looking at this girl. i glanced down at my black leather jacket, black v-neck, ripped blue jeans, and black boots with the buckles on the side. i popped my collar and set out to find the girl i'd just found. i noticed the lights of this weird indie club i'd somehow ended up in. this music isn't normal "club" music. it's all arctic monkeys. the lyrics of these songs empowered me, i felt as though i had to continue my search for this soul.  despite the darkness, i slid on my aviators to protect myself from those blinding lights, and also to give me a hint of mysteriousness. girls love that.
and then there she was.
sipping on what appeared to be a bottle of coke, but i couldn't tell because of the ******* sunglasses i was wearing. she was standing laughing with one of her friends. she had such a different aura to her. i couldn't help but watch as she pulled out one of her organic cigarettes.
"i wanna make her mine." i thought to myself.
the lights reflected off the sweat on the walls as i tried to keep my cool, strutting my way over to her, hoping to get her eyes to lock onto mine. from what i finally saw of her in plain sight, she had love in her eyes and perfect lighting over her; like a camera plus filter. she took drags of that cigarette like some kind of goddess, causing me to get weak at the knees and form a lump in my throat, which i soon managed to somehow swallow. i had to find out who she was. i wanted her more than i'd ever wanted anything, or at least so i recall. i played out the scene in my head - we'd dance, and numerous guys would approach her. it was hard not to. i'd overpower them. "she's with me.", i'd say cooly.
i didn't realize all this fantasizing about my mystery girl had taken me so little time, because by the time i was finished my train of thought, i was standing right in front of her. god, i wanted her so bad. i swear, if i looked at her long enough, she'd steal my soul. the love in her eyes was contradicted by the incredibly **** sparkle in her iris.
"hello there beautiful. you seem to be having a lovely time. you're absolutely breathtaking, i'm forced to believe you are a certified mind blower. what's your name, milady?"
with a turn of her head, a bat of her lashes, and a flash of her perfect smile, she answered me in the most angelic voice i've ever heard.
"arabella."

You people never took me seriously
For you, I was just a problem child
Who needed to be molded
According to your whims and fancies
You never saw me as an individual
Who has his own thoughts, feelings and emotions
My opinions never mattered to you
You wanted me to improve my verbal communication
As well as my body language
But you never even tried to understand me properly
It never occurred to you
That there is a reason why I am different
Or even if it did, you never truly cared
What bothered me the most, though
Was the fact
That you believed you were acting in my best interests
Of course, it was my mistake
Not to leave this accursed country
While I had the chance
And seek my fortunes elsewhere
A mistake I may probably regret
For the rest of my life
Anyway, as Arabella Figg once said
"There's no good crying over spilt potion"
I was a fool to listen to you
But I have progressed in life
Far more than you would've expected me
And not because of you
But in spite of you
Well, I would love to meet you one of these days
And prove to you
That verbal communication is overrated
Just like you yourselves are
We autistic people can do equally well, if not better
As compared to you neurotypicals
Who are obsessed with correcting others
Well, please look into the mirror
And just leave us alone
Worse than an enemy, is an NT with a saviour complex
Well, we can see right through you
You may think you are being kind and empathetic
However, in reality, you are just a bunch of condescending wankers
Who believe they are always right
Well, there is nothing wrong in having your own views
Just try not to force them down our throats
I will end on this note
Autistic people are human beings too
It is time you learned to appreciate that

I've realised how difficult it is to see when you're not there
When you don't shine with a smile that blows people away
When they yell and scream so loud I can't stay with them
When all I want to do is slip away
And fix myself

I've realised how difficult it is to smile when you're not there
When you can't laugh at stupid things that aren't funny
When they giggle amongst themselves about boys I don't know
When all I want to do is sleep
And forget myself

I've realised how difficult it is to breathe when you're not there
When you can't block out the people with your marginally carefree attitude
When they poke and **** my consciousness without even realising
When all I want to do is jump
And lose myself
Finally

My lips pursed by the power of Albus
as abuse lies dormant under my nose.
Oh how I wish I could be unbridled.
Oh how I wish I could just take a stand.

For now I'll sit in my matchstick palace,
I see the thorns, and I'll offer the rose.
Curse those soul-suckers while I sit idle.
Not Dementors, but family plagues this land.

It’s Sunday.
You are collecting rhododendrons
from the front garden with kitchen scissors.
I’m searching for ladybirds–

a new population has sprouted
and each flowerbed crawls
with scarlet beads.
I block their path

with an outstretched palm,
and when they climb aboard
they tickle a spiral around my arms.
we have built them a paradise,

a shoe-box of beetle dreams.
Our favourite is Arabella, who
has one spot out of place,
but we think it makes her more beautiful.