If you can't be creative with it, it isn't worth pursuing.
If you can't help but be creative with it, it is inescapable; seems 'tis thy fate; so you might as well embrace it and face it and overcome it and incorporate it so that you can healthily and constructively express it.
What if it was titled 'untitled?' What if the title is irrelevant to the message? What if it is relevant? Would the meaning change?
Observe that dialogue, should ye find one. Therein lies the Self.