Korean fashion experts have shared their know-how with Malaysia.
At the "K-Fashion Conference for Malaysia" in Kuala Lumpur on Feb. 16, a group of Korean professionals gave lectures under the topics "K-Fashion Design Trend Transition & Forecast," "Digital & Online Marketing Strategies," "Power Brand and Concept Development Strategies" and "How to enter the global market."
The Korea Fashion Association, the Malaysia External Trade Development Corporation (MATRADE) and the ASEAN-Korea Centre organized the event to strengthen the competitiveness of Malaysian fashion brands by improving the added value of the industry through brand development.
About 50 Malaysian fashion industry companies and related government officials attended.
"There is growing interest in K-fashion, along with the high popularity of Korean dramas and entertainment shows, making this workshop even more timely and meaningful," ASEAN-Korea Centre Secretary General Kim Young-sun said. "The Malaysian fashion industry has huge potential as it is currently ranked in the top five in the ASEAN fashion industry."
On Feb. 15 and 17, Korean experts visited local fashion merchandisers for market research and consultations.
According to the ASEAN-Korea Centre, the Malaysian fashion industry has had massive growth with the expansion of Islamic fashion markets.
MATRADE aims to boost the industry as the nation's leading exporter. It has been organizing Malaysia Fashion Week (MFW) since 2014 to make the capital a fashion destination in Asia.
The second MFW in 2015 featured designers from more than 15 countries, and over 300 booths showcased the quality products of Malaysian fashion brands to the domestic and foreign trade, accodring to the organization.
The ASEAN-Korea Centre is an intergovernmental organization established in 2009 with an aim to promote exchanges among Korea and the 10 ASEAN member states.Read more at:www.marieaustralia.com/bridesmaid-dresses | www.marieaustralia.com/long-formal-dresses
