Image is everything, spin and white lies are addictive, destined to become ugly truths in a malevolent world, it's all about increasing your number, and binding to the best people available; you'll enter their clique in order to further enhance your image and validate your own false reality; once your host is unable to enhance your façade, they will be discarded; and you will move on to the best people available to you; in order to further enhance your image and validate your false reality.
This cycle is destined to go on and on and on throughout your entire life-cycle.
Friends and family will become worthless in time, becoming  just one of social climbings many downfalls.