They make us believe we have to study hard to go well on tests and have a promising future as doctor, engineer or lawyer.
Memorize the equations, boy, do a lot of exercises, even if it makes no sense to you, even if contradicts all your instincts, your talent, your heart.
The thing is the fault isn't in the parents and teachers, who insist on telling us that. The fault is on the society which taught them to believe that betraying your soul was the only option.