Human existence is a detritus of emotion and we seek to immortalise that. I see the beauty in scratching your name into a ruined castle. So something of you remains. Scars remain but kisses don't. I would write my name on big bens face to be the man who did.
Live each day knowing you may die. Drink, eat, spend. Enjoy life with the sole goal of pleasure. Go out like a firework. Whether you illuminate the world for others or catch them in the blaze it doesn't matter.