The news that Jonathan Anderson — a.k.a. J. W. Anderson — would live-stream his fall men’s show exclusively on Grindr, the gay social-networking app, has been the whispered, and then not-so-whispered, talk of the first days of men’s fashion week here. “Now there’s a show that would’ve looked good on Grindr,” one showgoer cracked to another about a collection that featured men in cutout trousers and one very visible pair of thong underwear.

On Sunday, just after 10 a.m., Mr. Anderson’s collection hit the runway and the Internet. Those unsuspecting souls surfing Grindr for lust or companionship were offered the chance to see his show unfold: its polka-dot furs and knitted trousers, appliquéd snails and boxing-boot shoes.

Whether it was what the virtually gathered crowd came to the app for or not, Grindr personnel were sanguine. “You know as well as I do, there are the fashion gays,” Landis Smithers, the company’s vice president of marketing, said in an interview last week. “They love them a show and an exclusive.”

Not everyone was as eager. In the immediate aftermath of the announcement, rumors circulated that model agencies were leery of sending their charges, many of them underage, to participate in the show. (To be live-streamed via Grindr is not the same as to use Grindr, though the company’s terms of service restrict use to those who are at least 18, and in some places, 21.)

But if there were holdouts among the models, it wasn’t immediately evident from the runway, and Mr. Anderson said that he had experienced pushback from potential collaborators only at the outset.

“I think at the beginning there was a bit of unknowingness, which was stressful,” he said. “But I believe in this project. I think it’s very important that brands explore media; I think it’s the only way forward. I don’t see any differentiation between Grindr and Tinder or any sort of dating app, or Instagram. I feel like people now can use any sort of social device to meet people.”The show’s final casting, he added, was “exactly the way it should be.”Among those who saw the show live, without having to resort to the app, the idea was largely popular.The rapper ASAP Rocky, waiting a turn to congratulate Mr. Anderson, expressed an appreciation for the silk pieces in the collection and the good vibes of the Grindr partnership. “I heard about that last minute,” he said. “Gay people supporting gays. That’s what it’s all about: support. I support everybody.”Some wariness persisted. “It is what it is, you know?” said one young model from the show when asked how he felt about appearing on Grindr, before reversing himself and declaring that he was uncomfortable answering the question. He declined to give his name.

“Some people don’t get it,” shrugged Michel Gaubert, the in-demand D.J. who provided the show’s thumping score, “But it’s the gay Facebook.” He called the idea to live-stream the show on the platform “fantastic.”

Certainly the possibilities are large on a platform that engages millions.“Every single person I know is on Grindr,” said Bryan Grey Yambao, better known as the blogger Bryanboy, after the show. (Even assuming some mild hyperbole on Mr. Yambao’s part, the numbers are formidable: seven million users by Grindr’s own estimate, as many as a million or more users are on the platform at any given moment.)He added: “I think it’s a great audience to tap into.”He said that he had downloaded the app that morning but had already deleted it.Whether that suggests less overlap between fashion obsessives and would-be couplers than Grindr might like remains to be seen. But according to Mr. Smithers, by Monday morning (an edited version of the video remained accessible via Grindr for 24 hours following its live debut), Mr. Anderson’s show had been streamed about 100,000 times, about a third of them during the event.

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Written on 11/20/2017

That awkward moment when someone flirts with you on a dating app and says "I like that you look masculine."

You see,
I never saw masculinity as a part of me.

My identity was always flamboyant,
wearing pink shirts and sashes,
crop tops with styling gelled eyelashes,
sparkling headbands and dazzling bandannas,
snapback hats featuring giant bananas,
I dressed with the raging flamboyance of flamingos!
Sporting a certain type of femininity that only a gay man knows.

All the trimming and cutting, and shaving and nairing,
for hours,
as time and body hair intertwined in the showers,
washed masculinity off my body down the drain,
Experienced electrolysis burns, but the pain
had infected my thoughts,
like each hair is unnatural.  

Purge it all,
Scorch and torch it all,
Leave nothing at all!
No trace
of evolution's flawed attempt to grace
me with an adaptive advantage to take on the world's harsh climate.  
I admit,
this hair entangles me and strangles me,
it also oozes out of me like pimples from a pore,
a ***** to testosterone,
poor me - a victim of nature's masculinity.
What a hairy situation I've gotten myself in.

--

Femininity.
Its bestowed upon me by society.
When I sashay or say hey gurl hey,
society recognizes these things as girly and gay,
not a very masculine way to walk or talk.  

Stereotypes about *** and gender are so easily manipulated.
Like a circus performer on the tight rope,
the suspense keeps people wondering where will I fall?

But hold me under a microscope and you will see it all,
a million molecules that makeup my femininity.
I wear skinny jeans and tank tops,
then get complimented on them by dude bros,
like yo that's tight- where'd you get it boss?

I bought it in the girl's section at Ross.

My toe nails painted and displayed for public view,
flip flops emboldened with matching turquoise hues,
Femininity is worn on me like a fabulous armor plate.

--

Fast forward to a fateful date during No-Shave November.
I remember,
growing out my ****** hair for the very first time,
I wore it like a mask,
portraying a fictional character who was masc-uline.
Bathing in manliness at this masquerade.
It was through this charade,
that I grew
... temporary happiness for me from all of you.

The compliments they poured in.
My once smooth canvas of a face,
waiting to be crafted into the Mona Lisa,
had been turned into an artistic masterpiece,
'Gay Man with Amnesia',
of who he used to be.
A painting of someone society wanted,
someone whose masculinity was outwardly flaunted.
But inside, I felt taunted,
each time they complimented
me and my newfound masculinity.

--

Then, it happened on Grindr,
a gay dating app.
This masculine mishap.

A stranger's message read, "I like that you look masculine."
It sounded even stranger in my head.
Their profile description read,

"Masc 4 Masc
Masculine man seeking other masculine men to hangout with."

That's when I felt it.
My mask had made me masc.

This particularly manic morning brought me to ask
myself in the bathroom mirror,
"Who the hell am I looking at?"

In sheer terror, I teared-up,
scanned the portrait of 'Gay Man with Amnesia',
and then decided to tear it up!

I grabbed my electric razor,
grum grum grummm
as these blades grazed my face and chin,
I was offered sweet, soft, porcelain skin - my absolution.

pause

heh heh
When I came to and snapped out of the amnesia,
eager to see results of this restorative procedure,
the mirror was fogged with steam and slop.

I tried logging in to my laptop's webcam,  
for naught.  
The ****** recognition feature -- didn't recognize me
... but finally, I did.

Once again, I see the man behind the masc-ulinity.

i love you
i'm so confused
how do you feel about me?

how can you tell me
that you've "liked" me (air quotes) since we met,
that you would be upset if i had a boyfriend,
that you imagine a future with me

how can you
touch me (almost) everywhere
& bite me
& sleep in your bed with me

but then act like none of that happened
& tell me that you're ******* another random guy
that you met on Grindr

but then two days later you're back
your face between my ******* in a public restaurant
your hands seductive

why do you tease me?
do you want me or not?
do you even know what you want?

i know you have a lot of things on your mind
i know this is confusing for you
but you have to see you're involving me in this too
you have to see this is no longer just about your feelings
because you tangled mine up in yours

but the thing is that i love you no matter what
whether you're gay or bi or anything else
whether you might be bipolar or have borderline personality disorder
whether you are my best friend or my boyfriend or (other)

but i'm scared of loving you
& i think you already know all of the things i just said
so i might never say any of this out loud