A tyrannical itch
That is never satisfied
The skin, broken
Smudges of blood
The rugged epidermis
Swelling.

A need that isn't supposed to be there
A soul-crushing phantom
An obsession with the computer screen
For the likes, the applause
For significance.

Like a drug-induced falsity
False euphoria
The itch grows unbearable
But mind-numbingly pleasant.

Such is the nature of attention-seeking
And toxic social media.