It begins with a sketch. Then a thought.

A question: inquiring further to develop a solution.
Resolve an issue creatively: brainstorming, creative thinking, problem solving.
Trusting your gut, asking for help, and listening.

Thinking about people.
Who is this for? Where are they located?
How will they see it? How will it benefit them?
What is the impact? What is our desired outcome?

A return to expectations. How do they compare to reality?

Another question: do our goals line up?
Is the long term strategy supported by smaller plans?
And do we lift others up instead of pushing them down?