You need to bathe with it. Wash your hair in it. Spread it on your sandwiches.
Buy expensive jewelry for it. Name your firstborn after it. Don’t let psychoanalysts talk you out of it. Tell everyone you know you have it. Jump when it says jump.
And remember, at night! When you and success are alone, never close your eyes to make sure it doesn’t sneak off to embrace someone more successful than you.