the readout simply showed,

    i am the brand name.

it was the ubiquitous, and as

     was i.

production and consumption

     are protected.


i am the being from which the experience is squeezed.

     i am the experience repackaged and sold.

altered by demand, altered again by experience.

     then squeezed, then sold, then squeezed, then sold.


hyperreality affords the assurance of eternal life.

     i am information, in its creation, in

its propagation. the plot has been tossed

     in favor of the house of character,

atlantic, and pacific.