Makeup-clad teenagers spring out of the shadows to startle the unsuspecting who are in fact suspecting, even anticipating but just playing along.
These paint-by-numbers haunted houses that spring up in abandoned buildings rely on the cheap startle of jump scares even more than low-budget horror films.
So much so that a chainsaw-wielding kid in a goalie mask will try to chase you down as you walk out to the parking lot, adrenaline fading but nerves still jangling.
We all know what's coming in these seasonal pop-ups even though it's supposed to be a shock. But thatβs why we go; thatβs why we go.