If you wish the sympathy
of the broad masses, you
must tell them the crudest
& most stupid things,

& it is quite a special secret
pleasure how the people
around us fail to realize
what is really
happening to them,

& make the lie big,
make it simple,
keep saying it,
and eventually
they will
believe it.

& all propaganda must be
popular and its intellectual
level must be adjusted to
the most limited intelligence
amongst those it is
addressed to,

& history comes around
& many of the tried &
trusted methods for
running things just
keep on making
that eternal return
don't they.