I mean no disrespect, understand;
Larry Tate is a hell of a guy,
But if you can’t wrangle up a showgirl or ****** on short notice,
You have no business calling yourself an ad man.
Likewise, the Stephens kid gets results
(God only knows how he carries off
Some of the last-minute miracles he pulls out of his ***)
But you gotta keep him away from the money clients;
Too skittish, too much of a loose cannon.  
No, every agency needs a core principle,
A philosophy to anchor itself on;
You remember the first big campaign we did?
You call that a suit?  Mine’s an Irving Freibush.
That was my baby, and let me tell you,
I didn’t need a focus group
Or some fifty-thousand dollar demographic study
To figure out if the ******* desk
The model was leaning against should be oak or cherry.  
I knew it would work,
Because I knew what every ad man
(And preacher and politician, for that matter)
Worth a **** knows as well as he knows his own name;
That everyone, deep inside, feels they are not quite right,
That they’re a little slow, a little shabby,
A little less than their fellow man.
We just (quietly, mind you) reinforce that notion a bit,
And present them a shinier, newer band-aid.
Anyway, the ads worked like gangbusters,
And it always gave me the jollies that both Hef and Billy Graham
Each had a closet full of those suits.  
Look, what we do isn’t rocket science or parlor tricks,
But a bunch of ******* figures
At the bottom line of the ledger book?
Now that, boys and girls, is ******* magic.