I have a theory about this game, why people love it:

  2        4       2
  4        2       2
  8       16     32     64
1028  512   256   128

The moment when you failure is
breathing down your neck,
then,

row two, column three to the left
now, take that tile down
right
right
right
down
left
left
left

And you're alive.
You won.