Brands

With their duck tail hair cuts all slicked back
And their Stradivarious long sleeved shirts;
With their half-soled, horse-shoe-cleated Brogues
With the arduously turned up toes,
The heart throb elite of high school’s boys
Walked the 1950’s hallways to their class.
Small town West Coast America on view.

With their reversible, pleated Pendleton skirts
And Jantzen turtleneck long-sleeved sweaters,
The girls eschewed the circle skirts
With crinolines beneath,
Held tight by elasticized waist-cinchers.
They walked in snow-white baby-doll shoes
With never any stockings.

Those who had the wherewithal
To own the latest fashions
And dress themselves in well known brands
Were somehow deemed superior
In all the gracious arts of living
And looked upon with envy-eyes
By those who dressed in J C Penney.

It wasn’t wrong - it wasn’t right
It fed some egos, damaged others
But it was just the way it was
And somehow we survived it.
Today you couldn’t pay enough
To make me wear a brand name
And I still love J C Penney.
ljm