Ford has a new tag line That bothers me way more than it should They say, “We don’t just raise the bar, we are the bar.” But to raise the bar is to go over it So why would being the bar be any better? They set the standard for people to go over? Did they not put any thought into it? Have I not put enough thought into it? Am I putting too much thought into it? Ford hasn’t just put me in a k-hole, I am a k-hole