The Pakistan Fashion Design Council in collaboration with Sunsilk presented the fourth and final day of the eighth PFDC Sunsilk Fashion Week. Indeed the 8th PFDC Sunsilk Fashion Week marked the twelfth fashion week platform initiated by the Pakistan Fashion Design Council [with eight weeks of prêt-à-porter and four of bridal fashion] and was a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Indeed #PSFW15 endeavoured to define and present trends for 2015, focusing specifically on fashion for the regions’ long hot summer months. Day-4 featured High-Street Fashion shows by the House of Arsalan Iqbal, Erum Khan, Chinyere and Hassan Riaz and designer prêt-à-porter shows by Sana Safinaz, Republic by Omar Farooq, Syeda Amera, Huma & Amir Adnan, Sania Maskatiya and HSY.

Speaking about the PFDC Sunsilk Fashion Week platform, Chairperson of the PFDC, Sehyr Saigol said: “With the 12th iteration of our critically acclaimed fashion weeks, the PFDC is always working to streamline our prêt-à-porter platform to make the PSFW experience more beneficial for all stakeholders in terms of show experience, exposure and ultimately, retail value. To that end, each year we look inward to find the best possible formats and categories to benefit the very trade and business of fashion. In this vein, we introduced 3 separate categories for Luxury/Prêt, High Street and Textile at PFDC Sunsilk Fashion Week, giving each entirely separate show space, times, audience exposure and viewing power. Our High Street fashion brands had been given a standalone show time on two separate days as early evening shows and Textile brands a separate dedicated day for Voile shows on Day 3 of PSFW 2015, a measured step to further highlight Pakistan’s textile prowess and high street fashion strength which are of significant importance to national and international fashion markets. As per past tradition, we continue to work closely with all our emerging designers and mainstream brands to help hone their collections for the runway through mentorship by senior PFDC Council members and with retail support through the PFDC’s own stores and network. We are grateful for the committed support of our sponsors and partners which provides us the stimulus to further enhance our fashion week platforms and put forth the best face of Pakistani fashion on a consistent basis.”

“The Sunsilk girl is an achiever, with an air of enthusiasm and positivity. Great hair can give her the extra dose of confidence so with Sunsilk by her side, she is empowered to take on life. Fashion is very close to this aspirational Pakistani girl making the PFDC Sunsilk Fashion Week a highly valued platform for us. We recognize PFDC’s efforts to promote the fashion industry and experienced and upcoming talent alike. Sunsilk has been a part of this fantastic journey for 6 consecutive years and continues to shape aspirations, taking contemporary fashion directly to the homes of consumers and encouraging them to script their own stories of success” said Asanga Ranasinghe, VP Home and Personal Care for Unilever Pakistan.

On the concluding day of #PSFW15, the Chairperson of the PFDC Mrs. Sehyr Saigol also made a special announcement on behalf of the Council and its Board Members, where she shared the Council’s plans to establish Pakistan’s first ever craft based Design District, a multi-purpose specialized facility that would assist in developing and enhancing the arts and crafts industries, which are an integral part of Pakistan’s rich cultural legacy. In addition to being a centre for skill improvement and capacity building, the Design District would also house a first of its kind Textile Museum.

The official spokesperson of the PFDC, Sara Shahid of Sublime by Sara also announced the official dates for the Council’s next fashion week, PFDC L’Oréal Paris Bridal Week 2015 which is scheduled to be held from 15th September to 17th September 2015.

Indeed the success of PFDC Sunsilk Fashion Week continued to prompt private sector associates to grow in their engagement of the platform to launch new marketing campaigns and promotional activities. To this end, the PFDC’s evolving partnership with Sunsilk grew exponentially this year whereby in addition to their title patronage; Sunsilk also took over the coveted PFDC Sunsilk Fashion Week red carpet and the Green Room/Backstage, as sponsors. This extension of their support is indeed a manifestation of the brand’s belief in and commitment to the platform. Also in continuation of their support for the platform, Fed Ex – GSP Pakistan Gerry’s International returned to PSFW as the official logistics partner, offering the PFDC a special arrangement for international designer consignments.

PFDC Sunsilk Fashion Week 2015 was styled by the creative teams at Nabila’s and NGENTS. Light design, set design, sound engineering, video packaging, choreography and show production from concept to construction was by HSY Events, front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Experience and photography by Faisal Farooqui and the team at Dragonfly, Hum TV/Hum Sitaray as the Official Media Partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.

High-Street Fashion Shows

The House of Arsalan Iqbal

The afternoon High-Street Fashion Shows on the final day of PFDC Sunsilk Fashion Week 2015 were opened by leading fashion brand The House of Arsalan Iqbal, who showcased a collection titled ‘Devolution Chic’. Inspired by street art across the world by various artists, European high-street trends and technique of quilting, Arsalan Iqbal garnered personal portfolios of graffitists from myriad urban cityscapes such as London, New York, Tokyo, Barcelona and Cape Town, juxtaposed with some unique in-house created patterns including those of Pac-man, calligraphic flourishes and aqua and tangerine bands and circlets. Based in chiffon, the ensembles were molded into voluminous structured silhouettes including draped tunics, edgy jumpsuits and wide palazzos dovetailed with off-white and ecru charmeuse silk jackets created with a revolutionary quilting process. Along with menswear pieces, the collection also included in-house footwear and jewellery made in collaboration with pioneering Karachi-based street artist SANKI.

Erum Khan

Designer Erum Khan followed next and made her PFDC Sunsilk Fashion Week debut with ‘The Untainted Shine’. The collection took its inspiration from the sparkle of twinkling stars, a walk on pearl dew in the morning and the enchanted glow which is produced when “a magic wand” is waved around the body, making it glow in a pearlescent white and exhibiting a jewel themed lustre on the body. With neat and straight structured cuts, Erum had used fabrics such as organza combined with silk, 3D flowers, patch work and antique katdanna in a collection which was based in a white colour palette. Trends highlighted in the collection were high waist skirts to button up pants and sheer long dresses. Acclaimed Pakistani musician Goher Mumtaz and his wife Anam Ahmed walked the ramp as the designer’s celebrity showstoppers.

Chinyere

Following Erum Khan, fashion brand Chinyere showcased its Spring/Summer 2015 High-Street collection ‘Mizaj-e-Shahana’ at PFDC Sunsilk Fashion Week 2015. An ode to the era of the Mughal royalty and their imperial aesthetic, the collection comprised of modern silhouettes and traditional embellishments with organza skirts paired with cropped tops, angarkha-peplum tops with embellished cigarette pants, sheer knee-length jackets paired with structured digital printed bustier-jumpsuits, diaphanous wrap-around boot-cuts and embellished boxy sleeves with soft A-line silhouettes. Chinyere also showcased ten menswear pieces comprising of waistcoats, jodhpurs, knee-length sherwanis paired with gossamer sheer kurtas. The colours used had been divided into a collection of distinctive Mughalesque pastels and jewel tones. The pastels included the classic marble ivory-on-ivory, the bold black, saffron, gold and ivory. The colour segments also included metallic gold and grey sections, with accents of bronze and black. The jewel tones included jade, emerald, ruby and sapphire.

Hassan Riaz

The concluding High-Street fashion show of PFDC Sunsilk Fashion Week 2015 was presented by Hassan Riaz who showcased his ‘Contained Shadows’ collection. Inspired by the diverse facets of the human soul that explore both the dark and light sides of human nature, taking into account yearnings, desires, and anxieties that make us distinctly human, Hassan had based the collection in summer twill, organza and summer denim in shades of blue and white with a gold accent to reflect upon his inspirations. ‘Contained Shadows’ made use of structured and drifting silhouettes, cage crinolines with corsets and bustiers with distinct trends featuring cropped tops, nautical accents, experiments with transparency and patchworks of metal mixed & matched with flowers.

Designer Showcases

Sana Safinaz

PFDC Sunsilk Fashion Week 2015’s evening [rêt shows on the fourth and final day was opened by premier designer label Sana Safinaz. Sana Safinaz’s PFDC Sunsilk Fashion Week collection was inspired by monochromatic structured looks with pops of color. The collection was based in luxe fabrics such as kattan, silks, fine silk organza and dutches satin in a colour palette majorly based in black and white with strong vibrant pop infusions.
Key trends being highlighted were the oversized T, constructions-clean lines, simplicity of cuts and effective embellishments.

Republic by Omar Farooq

Following Sana Safinaz, acclaimed menswear brand Republic By Omar Farooqshowcased a collection titled ‘Que Sera, Sera!’ (whatever will be, will be!). Omar Farooq had used a variety of luxe fabrics such as suede, linen, chiffon, cotton, cotton silk and wool silk. A collection for all seasons, the ensembles built upon the label’s signature aesthetics while providing a new take on contemporary menswear. Acclaimed media personality Fawad Khan walked the ramp as the brand’s celebrity showstopper.

Syeda Amera

The third Prêt show of the final day of PFDC Sunsilk Fashion Week 2015 was presented by designer Syeda Amera who made her ramp debut with ‘The World of Sea’. Inspired by love for the enchanting underwater, the collection was based in premium quality organza, jersey, nets and silks with delicate cuts and embellishments consisting of beads, sequins and feathers to reflect the collection’s aquatic theme. ‘The World of Sea’ featured a palette of aqua marine, scupa blue, powder pink, grey blue, tequila sunrise yellow, orange and lagoon green with trends that employed skirt layering, frills and ruffles and flared pants.

Huma & Amir Adnan

Following Syeda Amera, Huma & Amir Adnan showcased a joint collection for the first time at a fashion exhibition. Both Huma and Amir feel that as a couple they share their lives and draw synergies and their collection ‘Symphony’ was an epitome of how two people can revolve around the same concept in harmony, while maintaining their individual distinction. Showcasing both menswear and women’s wear at PSFW 2015, Huma and Amir had used a mix of fabrics, textures and embellishments with a complex collection of weaves, prints and embroideries in silk, linen, cotton and microfiber. The color palette included midnight blue, emerald green, wet earth, aubergine, ivory, old paper, turmeric, leaf and magenta. Key trends highlighted in the collection were long shirts, double layered shirts, printed vests and jackets, textured pants, colored shoes for men and layers of multi-textured fabrics, tighter silhouette, vests and jackets for women.

Sania Maskatiya

Designer Sania Maskatiya showcased the penultimate Luxury/Prêt collection of the evening at PFDC Sunsilk Fashion Week 2015. This S/S ’15, Sania Maskatiya took audiences on a fashion journey to ‘Paristan’ – a place of fairytale whimsy at PFDC Sunsilk Fashion Week. With a colour palette ranging from the softest shades of daybreak to the deepest hues of nightfall, ‘Paristan’ was a collection of playful, dreamlike prêt ensembles. Featuring luxury fabrics like silk, organza, charmeuse and crepe, the pieces followed the brand’s signature silhouettes, both structured and fluid. Beads and sequins embellished varied hemlines and multiple layering, all set against captivating scenes of mirth and magic. Motifs ranged from the sublime to nonsensical; friendly mice and naughty elves, clocks and teapots, flowering fields and star-filled skies, princesses and ponies.

HSY

Day-4’s finale was presented by acclaimed couturier HSY who showcased a collection titled ‘INK’; a collection inspired by Asia and specifically HSY’s journeys to The Land of the Rising Sun. INK represented the essence of Langkawi, Indonesia, Nagasaki, and Yunnan with natural and indigenous yarns, hand-woven to perfection. The collection featured the traditional dyeing techniques of Shibori from Nagasaki, Batik from Indonesia, and Gara from Sierra Leone infused with mackintosh, saffron, aubergine, eggshell, rosette, indigo and ochre. Created with the scorching sub continental summer in mind, INK channelled versatile hemlines to suit a diversity of younger, older, working men, women and homemakers alike.Read more here:www.marieaustralia.com/long-formal-dresses | www.marieaustralia.com/formal-dresses-brisbane

The DisArt Festival aims to bring people together through different modes of art to further the discussion about disability and community. One such way the Festival is doing so is through fashion.

On Friday, the DisArt Festival hosted two events to talk about accessible fashion, a workshop in the morning and a runway fashion show that evening. The Festival showcasedOpen Style Lab from MIT, Fashion Has Heart, Kendall College of Art and Design fashion students and Spectrum Health Innovations designs for people of all ages with disabilities.

Friday morning at 9 a.m. students, designers and festival goers came together in the Ferris building at Kendall College to discuss their involvement in the Festival.

“(Through the DisArt Festival) we wanted to do something that flipped perceptions on its head,” says Chris Smit, director of the DisArt Festival.

Open Style Lab began as an extracurricular student group at MIT where students wanted to create functional, stylish clothing that people with or without disabilities could wear. The group pairs a person with disabilities up with an engineer, an occupational therapist and a designer to work together to create the most comfortable, functional and good looking garment possible.

Fashion Has Heart is a Grand Rapids-based nonprofit that makes clothing and boots designed by veterans to tell their stories. All proceeds of sales go toward veteran support.

Kendall College was approached by Spectrum Health Innovations about creating clothing for kids that receive occupational therapy at Spectrum. Many clothing companies that make garments for kids with disabilities are not sure how to do so or sell their product at a prohibitively high price. Students in a fashion for action and function class were each teamed up with one child and made a one-of-a-kind, fashionable garment that the child would be proud to wear while also being helped by it.

At 7 p.m. Friday night, there was a fashion show in the same room at Kendall College to show off all the designs from the different companies. All of the models featured in the show were local to the Grand Rapids area. Led by Robert Andy Coombs, fashion coordinator for the festival, the event was a packed house, with nearly 300 guests filling the runway space lit with green and pink festival colors while a DJ played club music.

Open Style Lab created three jackets that were easy for people with disabilities to put on and take off but were not only for Disabled users. The Lab really wanted to focus on making multi-way gear as to include more people and to bring more attention to bringing accessible clothing into the mainstream.

Fashion Has Heart featured five of their styles, each with a t-shirt and a pair of boots that tell the story of the veteran who worked with the company to create the design.

The Kendall College students created five styles over the course of the semester and were able to showcase their pieces on the kids that they were created for. The kids benefitted most from compression clothing, so the students were challenged to create clothes that they kids would want to wear but would also help compress and engage their muscles.

“Fashion is communication,” says Liz Bartlett, the Kendall College professor that teaches the fashion class. “It’s a way for people to express their identity. DisArt celebrates identity differences but also our similarities.”Read more here:www.marieaustralia.com/vintage-formal-dresses | www.marieaustralia.com

Fashion show finales follow a familiar rhythm: after the models march along the catwalk for a last hurrah, the designer comes out to take a bow. Their demeanour is often telling, an indicator of their attitude to the collection they've shown – are they a bag of nerves, or grinning from ear to ear?

Also noteworthy is the look they choose to take their bow in. Are they even wearing their own work? One of the most celebrated designers of our time never wears his own designs. Karl Lagerfeld may create the occasional menswear look at Chanel and he designs a whole men's collection for his eponymous label but he has long been a customer elsewhere: Dior Homme.

Lagerfeld started wearing Dior Homme when he was in his late 60s, shedding 41 kilograms to fit into the skinny styles of the label's then designer, Hedi Slimane. Lagerfeld has stayed loyal to the brand ever since, even after Slimane, now creative director of Saint Laurent, quit in 2006. And although the label is known for its emphasis on youth, Lagerfeld, now in his 80s, remains one of Dior Homme's most visible clients.

Raf Simons, meanwhile, Dior's creative director of womenswear, is partial to Prada: his presence in the documentary film Dior & I (2014) is most clearly announced via his distinctive studded Prada sneakers and he often takes his catwalk bow in a head-to-toe Prada look. For his first Christian Dior ready-to-wear show he wore a vintage denim jacket with red stripes by Austrian designer Helmut Lang.

And yet many designers do wear their own work, especially if the brand carries their surname. Editors scan the wardrobe of Miuccia Prada for clues to her latest collection: is she feeling utilitarian, elegant or purposefully off-kilter? When Donatella Versace takes her bow, she often wears a look from the collection she's just shown – for autumn/winter 2015, it was a pinstriped, flared pantsuit. And even Simons has worn pieces from his own label collaboration with Sterling Ruby.

So if the name is on the label, does it mean the clothes will always be on the designer's back? Not necessarily. "I've never been into wearing clothing with my own brand name inside," says Jonathan Anderson, designer behind JW Anderson and now creative director of Loewe. "I find it odd and arrogant."

UNIFORM DRESSING

Anderson's own wardrobe is a familiar uniform: crewneck sweater, faded blue jeans, Nike sneakers. It's entirely opposite to the menswear looks he creates for his own label's catwalk presentations, which have included bandeau tops and frilled shorts. He seems to favour a clean-palette approach: keeping himself neutral so as to not deflect from his experimentation elsewhere.

This kind of wardrobe is common among fashion designers. Jack McCollough and Lazaro Hernandez of Proenza Schouler appear to have no desire to create menswear for themselves or others, dressing instead in a similar style to Anderson: crewnecks, polo shirts or button-downs, usually with jeans and sneakers.

Mary Katrantzou, meanwhile, recent winner of the 2015 BFC/Vogue Designer Fashion Fund, may have built her business on print and embellishment but she is usually found in a black knit dress by Azzedine Alaïa. Alaïa himself has perhaps the ultimate clean-palette wardrobe: for decades he has worn black cotton Chinese pyjamas, fastened by simple floral buttoning.

Each of these designers has a successful business with its own clear signature. So maybe it doesn't matter if they don't wear their own clothes. And yet when designers do, it can be so seductive. Men buy Tom Ford because they want to be like Tom Ford. Women buy Céline because they want to look like Phoebe Philo. Stefano Pilati, creative director of Ermenegildo Zegna Couture, is often said to be his own best model; Rick Owens, in his long draped vests and baggy shorts, is the perfect ambassador for his own alternate universe of otherness.

The style of Roksanda Ilincic is synonymous with her own brand. "I create pieces that embrace the female form," she says of her bold colour palette and silhouette. "Being a woman means I'm able to feel and test those things on a personal level … I tend to favour long hemlines and nipped-in waists, with interesting shades and textures, pared down with simple basics and outerwear." Does she ever wear anyone else? "Of course! Black polo necks from Wolford are an absolute staple and in winter I am rarely without my favourite black cashmere coat by Prada, which is on permanent loan from my husband."

It seems like an industry divided between designers who wear their own work and those who don't. But sometimes things change. Backstage at Loewe earlier this season, Anderson said: "With Loewe, I have a detachment. I wear a lot of it. Now I'm more, 'Does this work?' I've got a bit of a love back for fashion."

Two months on, his interest in wearing his own designs has grown still further. He is the cover star of the new issue of menswear biannual magazine Fantastic Man, posing in a slash-fronted sweater and leather tie trousers. The pieces are both his work from current season Loewe. Womenswear. In for a penny, in for a pound.Read more here:www.marieaustralia.com/formal-dresses-2015 | www.marieaustralia.com/long-formal-dresses

Preparations are gearing up for the iD Dunedin Fashion Show, which this year opens with a tribute to Australasian style on Anzac weekend.

The 120m-long platform of Dunedin's railway station is again the venue for shows on April 24 and 25, which are preceded by the iD International Emerging Designer Awards on Thursday night at the Town Hall.

Saturday night is sold out and about 100 tickets are still available to Friday's show, organisers say.

Labels Carlson, Mild-Red and NOM*d, brands synonymous with Dunedin fashion, were in the original show in a local bar in 2000 and they're still show stalwarts.

Company of Strangers, Charmaine Reveley, DADA Vintage, Storm, Perriam, Deval, GG (from Shanghai), Liann Bellis, BEATS clothing, Jason Lingard and Jane Sutherland are also strutting their stuff this year.

The shows open with a section titled Together Alone, Revisited, put together by Doris De Pont, featuring garments by four New Zealand and three Australian designers shown at an exhibition at the National Gallery of Victoria in 2009.

International guest judge Doris Raymond, the star of documentary series LA Frockstars, is also bringing some garments with her for the show.

The owner of vintage emporium The Way We Wore has a fabulous collection of outfits and she will talk about them at an event in the city on Friday.

Six fashion graduate designers from the Otago Polytechnic School of Design will also show their collections in the shows on Friday and Saturday night.

Garments made by the winner of the emerging designer awards are also in the show.

The finalists were selected from nearly 100 entries from seven countries and 14 fashion schools.

There's a strong showing from Australian schools, especially from Sydney, says judge Tanya Carlson.Read more here:www.marieaustralia.com/evening-dresses | www.marieaustralia.com/short-formal-dresses

fascinating and most amusing parts of fashion week.

And as Mercedes-Benz Fashion Week kicks into gear in Sydney, it’s celebrities, all-important buyers and retailers, editors, stylists and a whole lot of self-anointed fashion bloggers who make the A-row cut.

The posturing and posing that goes on to secure a coveted front row seat at each and every one of the 47 shows can be hilarious.

No matter how high a heel you wear, how big your sunglasses are or how smartypants your designer blazer is, no-one gets seated front row if they can’t, literally, bring something to the style marketing table.

The main front row players are definitely editors. And buyers. Hands down.

But bloggers and digital media players have made their presence known over the last few years — with the better ones considered front row deities when it comes to seating.

Designer Kym Ellery snared the opening night slot of fashion week with the likes of Lindy Klim, Kyly Clarke, Margaret Zhang, Bambi Northwood Blyth and every magazine and style editor that mattered in the front row.

Model Gemma Ward attends the Tome show at Mercedes-Benz Fashion Week Australia 2015 sitti
(Photo:www.marieaustralia.com/formal-dresses)
Meanwhile, Vogue, Harpers Bazaar, marieclaire, Sunday Style and Elle are the main front row magazine players.

“The Ellery front row was an impressive mix of international guests, local fashion media and buyers and Sydney celebrities,” says Vogue Australia editor-in-chief, Edwina McCann.

“It was a well dressed crowd who turned up the following morning to the first show, Tome, looking equally well turned out and ready for business.

“Gone are the days when hangovers were in fashion!”

Yup, late nights, for real fashion workers, just aren’t in fashion.

McCann says not everything that is actually ‘on trend’ ends up in the front row.

“Flat shoes are well and truly in this season, but I didn’t see many front row,” she adds.

“At Mercedes Benz Fashion Week Australia it seems heels are absolutely always on trend.”

One of the world’s leading fashion commentators says he is genuinely knocked out by the improved calibre of dressing on this year’s front row.

Godfrey Deeny from Paris (he writes for Le Figaro) hasn’t attended the Australian event in five years but was overheard commenting that the front row looks better dressed and more sophisticated than his last visit.

As far as seating the front row, there are a solid group of public relations people working with their designer clients to put together each seating plan.

One of these people is Nikki Andrews from the NAC media group, who says seating can be a game of cat and mouse.

“It is like piecing together a big jigsaw puzzle,” says Andrews.

“Each designer has different priorities with key press and key buyers and of course celebrity still the main priorities.

“There is always a juggle on the day and of course a few extras that always insist on front row.

“But it is usually those who request front row who don’t really deserve it,” smiles Andrews.Read more here:www.marieaustralia.com/cocktail-dresses

For the first time on campus, Sisters on the Runway will strut and pose for domestic violence awareness.

Sisters on the Runway will be hosting its first annual fashion show from 7 p.m. to 9 p.m. tonight in the Business Building. All proceeds will be donated to the Centre County Women's Resource Center, Layla Taremi president of the organization, said.

Sisters on the Runway is a national student-run organization that raises awareness about women and children who reside in domestic violence shelters. There are over five chapters throughout the nation, each supporting the same cause to local shelters. It was founded in 2009 and has grown since then, Taremi (sophomore-marketing) said.

Aside from the fashion show, which is the biggest fundraising event that the organization hosts, Sisters on the Runway is also responsible for other events. The organization hosts a chalking event where they write facts about domestic violence on sidewalks using chalk. This is a way for them to raise domestic violence awareness, Taremi said. It also hosts a walk where all participants walk a mile in heels for awareness.

The show will consist of eleven female models and three male models, Edie Alexander, the event planner, said.

Alexander said the show is expected to showcase clothing from Connections, Dwellings, Diamonds and Lace Bridal and Harper's, who are also their sponsors. Looks Hair Salon will be responsible for hair and makeup for the models in show, Taremi said.

"There is no theme for the show,” Taremi said. “It will be a wide spectrum of clothing."

The male models are expected to walk the runway showcasing suits and tuxedos, Taremi said. Originally the show was not going to include male models. It wasn't until the owners of Harper's decided to contribute to the show by donating some men's apparel for the fashion show.

All the models participating have been building up their confidence for the runway, Alexander (sophomore-recreation park and tourism management) said.

"I'm excited for our first annual fashion show, I hope this brings more awareness to the Penn State community," Vice President Lauren Shearer (sophomore-supply chain management) said.

The organization’s goal is to get a lot of people involved through different events to help raise awareness of domestic violence, Shearer said.

"We’re trying to push people to come, not just Penn State students, because it's not an issue that doesn't only affects college students,” Alexander said. “It affects everyone as well."Read more here:www.marieaustralia.com/long-formal-dresses | www.marieaustralia.com/formal-dresses-adelaide

After months of preparation — sketching and making patterns, finding and fitting models, cutting and sewing fabrics, arranging makeup and accessories — Cornell University senior Ellen Pyne this weekend will send her fairy-tale themed “Crimson” line down the Cornell Fashion Collective (CFC) runway in a matter of minutes.

Anticipating their moment to shine, Pyne and 35 other student designers have been laboring since last fall to perfect their creations for the 31st CFC runway show, Saturday, April 11, 8 p.m., in Barton Hall. For first-year designers, the event allows them to present a single look on the big stage, whereas seniors like Pyne plan a full collection, hoping it will launch their fashion careers.

“I eat, sleep, go to class and sew,” said Pyne, whose showstopper is a seamless Snow White-inspired dress made entirely out of hand-felted wool. “The collection is a statement of my artistic aesthetic and the culmination of everything I’ve learned over the past four years.”

Working just as diligently are show planners, led by senior CFC president Megan Rodrigues, who are remaking the cavernous Barton Hall field house to host a night of glamour. Since shortly after the curtain closed on last spring’s show, Rodrigues and the CFC executive board have been organizing ticket sales and a heap of other details, including a new runway design will give the expected 2,500 guests a better view of the Cornell student models on the catwalk.

“Through this process, I’ve learned a great deal about leadership, learning to delegate and being able to inspire others to a common goal,” said Rodrigues, who hopes to work in event planning after graduation. “Mostly, I’m excited to see the growth of each designer leading up to the show.”

Designers come largely from the fashion design major in the College of Human Ecology, but students from the College of Engineering and the College of Arts and Sciences will also contribute pieces. A multidisciplinary team will present “Irradiance,” a wearable technology collection that uses sensors and luminescent panels to detect and respond to audio—glowing and dimming in sync with surrounding music. Lead designer and junior Eric Beaudette said that team, which includes Lina Sanchez Botero and Neal Reynolds, doctoral students in fiber science and physics, respectively, hopes to inspire a vision for smart clothing of the future.

In the sesquicentennial spirit, the show will also include a nod to the past. Recalling campus styles dating back to 1865, Denise Green, assistant professor of fiber science and apparel design, will air a short video about an exhibit, “150 Years of Cornell Student Fashion,” currently on display in the Human Ecology Building.

Inspired by art and culture she observed studying abroad in Paris last fall, junior Linnea Fong will present “Infatuated,” luxury evening wear she described as taking on “individual obsession with physical perfection and how that manifests in the fashion industry.” Just days before the show, she’s still modifying parts of her collection, noting that “you just have to figure out how to make your ideas come to life, which is the fun part.”

Concluding the show will be a line by senior Blake Uretsky, recipient of a 2015 Geoffrey Beene National Scholarship from the YMA Fashion Scholarship Fund. Her “Crested Butte” collection of women’s outerwear, a modern twist on vintage 1950s ski clothing, includes “distinctly wearable, yet visually exciting pieces,” she said. Presenting 10 looks, Uretsky’s line incorporates classic silhouettes and wool, corduroy and denim fabrics embellished with laser cuts and other modern techniques.

“Ultimately, I want to design clothes that people love and have a desire to wear,” Uretsky said. “The show will be such a wonderful experience with my family, friends and the Cornell community all supporting my work.”Read more here:marieaustralia.com | www.marieaustralia.com/cocktail-dresses