Fashion has always had two elements famous and embody, which probed the notion of how a distinctive muse can instil life into clothes. Simply put, a designer always aligned himself to a persona. But the advent of fashion blogs and websites removed the exclusivity factor and with slight modifications made it accessible to all. Fashion Lady is one such platform that women can turn to for fashion advice – 5.35 lakh women who follow the blog on Facebook vouch for it. Sree Reddy the woman behind all the glamsham, in conversation with Hyderabad Express, talks about her journey from a fashion-conscious woman to fashion advisor.

The journey thus far...

The odds of a Rajamundry girl, coming from a family where girls didn’t study and were married off before they turned 20, making it big in the fashion industry is almost zero. And yet, 13 years after leaving her home in Rajamundry, Sree, the fashion advisor of her family and friends, has become an advisor to the 2.5 lakh women who visit her website every month.

“The best thing a woman can wear is her confidence but Indian women, do not feel comfortable in wearing fashionable clothes. ‘Will I look good in this?’ is the first question on their minds. This is what Fashion Lady hopes to change,” says Sree who is the only educated woman in her family.

While being passionate about dressing well and helping her family do so too, Sree always had this thought at the back of her head that there would be several others who would need a comforting voice to tell them that they can pull of that little black dress or the low-cut blouse with an equal elan.

“My parents never stopped me from pursuing my passion but when the time came I gave my assent for marriage. I then moved to the US with my husband. But a few years later when we returned, my husband urged that I make a career out of my passion and this is how Fashion lady was born,” Sree reminisces and adds, “My experiences and encouragement from family inspired me to undertake this journey.” Having started with one staffer, the online magazine, as Sree likes to call it, today has 30 employees who write and advise across verticals, fashion, beauty, makeup, wellness and much more.

“The idea is to make make Indian women aware of latest trends; which with slight modifications can be incorporated by them to suit their personalities,” says Sree adding that it is offers a holistic approach to fashion.

Besides its advisory role, Fashion Lady also brings out monthly periodicals that help woman dress up according their sun sign.

Was it difficult to create a brand and name for herself in the city? “Not really. Passion helped me,” she says.

While asserting that Fashion lady is for “the real women with practical suggestions”, Sree admits that Hyderabad lags behind in terms of fashion and style. “It is not as laid back as it is made out to be,” she quips.

Achievement

“All I knew was that this was my calling. Reaching five lakh plus fans in less than three years of existence and appreciation over the years are my achievements,” she says.

Favourite designers

Bridal: Manish Malhotra Party wear: Tarun Tahiliani Formal: Label Ritu Kumar Closet

Must - haves

White lenin dress

Tan sandals

Gemstone accessories

Floral stole

Shades

Fashion is...

Anything you feel comfortable and confident in is fashion for me. There is no fixed definition for fashion, it is very subjective. But yes, I love to dress up in traditional Indian clothing.

Fashion philosophy

I won’t change my style to impress anyone -- I will be me wherever I go. I am not shy in portraying myself as Indian. In fact, during my stay in the US I would wear only traditional Indian outfits

Would like to style?

Every Indian woman who is not confident about carrying latest fashion. I want to be there to tell them that they will be able to pull it off.See more at:www.marieaustralia.com/bridesmaid-dresses | www.marieaustralia.com/short-formal-dresses

Oh! mother where are the snow falls of yester years?
Where are the great king Ashoka and the world master Sankaracharya?
Where is the ujjayani that was immersed in the literary effluence of
The great dramatist Kalidasa?

Where is the light that shone from the piercing eyes of the warrior
Queen Rudrama Devi and the Goddess Durga?
Where are the snow falls of yester years?

Where is the buzzing sound of the bees that came from the corridors
Of the great king Shajahan? Where are the echoing sounds of the war monger
The sword Thikkana?Where is the gallooping white horse climbed by the unconquerable warrior queen of Jhansi Lakshmi Bai?
Where are the snow falls of yester years?

Where is the fire that emanated from the broad shoulders of
The inimitable king and connoisseur of art, Sree Krishna devaraya?

What happened to the living breaths of Balachandra, the young warrior
And brahmanaya, The great warrior and social reformer?
Where are the snow falls of yester years?

Where are the kings, the great poets, the warriors, the chaste queens?
Where have they gone?

Where are the foot prints of the golden wings of time that fanned and fled?
Oh! Mother, Where are the snow falls of yester years? Where are the snow falls of yester years?

kantar worldpanel analysts business delights CBB 14.08.18

calling is the inspirational
going to go cryptic and undercover
just in the uk and not international
the wealth is going to smother.
the heat will be a factor
it is a traders dream
17 percent rise and no sub-tractor
all supermarkets and not cats got cream.
we need to have a rerun
not sure if readers will agree
annoyance with noirin  weighed a ton
because like lollies dripping was sree.
thank you for freezing
loved the hidden channel
i scream you scream will never have easing
talk to me CBB analysts kentar worldpanel.