Love is selfish
Love is greedy
Love is conceited

Think about it.

We love to feel good
We love to feel wanted
We love to feel
We feel

I feel

Love makes you feel
Love is a feeling to be chased
Craved
Earned

Love is not selfless
Love is not boundless
Love is not for you or him or her or them

It is for the "I".
Love loves to feel loved.