98.5% of people when they Enter a supermarket do the Same thing, the same figure Can be applied to consumers Of Main Street Media. Social Scientists are employed by All corporate institutions to Assess common denominators Of the mindless masses. Lost Leader marketing is the term. Items such as staples are hidden Because you need therefore find Whereas that which you do not Need is high viz and at eye level. Truth (to whom it matters) is not Gaily wrapped nor is it at eye level. But as only 1.5% of the population Search for it you most likely are Unaware what it is that 98.5% do In the supermarket. And why even Bother to find out? Baaa