From The Queer History of Portugal's Cowboy T.V. Shows, p. 452:
“The weirdest T.V. show was sponsored by the large Nash-Kelvinator
Corporation & it ran for 243 episodes with its star Ruck Gonner as the
Rifle Guy. No one watched it & it was canceled & Ruck became so
gay that he married Aaron Spelling & they had 9 ***** daughters.”