Macy’s Corporate Herald Square
38 Years tenure
Marketing
Advertising Campaign
Between Rivals
Macy’s and Gimbel’s Buyers
Lunch
Conversation
Discussion
Macy’s Strategy
Gimbel’s motive
Before Ma y’s present
Gimbels represent
Macy’s Spy
Gimbels
Macy’s found Gimbel’s campaign complex
No figure out
End result
Macy’s CEO sent an outward Company Wide email
No discussion of Macy’s business to Gimbels
Miracle on 34th Street actually lived
Finale