Sell me this pen, sell it to me.
Make me want it.
Let’s not forget though that I handed it to you.
So I know that it is just like any other.
Yet I command you perform, so perform you do.
You artfully articulate the uniqueness of this artefact.
The desirable details of its description.
Nimble, hardy fingers circle the circumference.
Deftly, you do just as you’ve been asked.
Captivated by your wit, your elegance, your candour;
The splendour of your endeavour.
So that I end up buying into the pitch and not the pen.
As I said, the pen is not special, yet, the ink is permanent.
I’ll buy it, but only from you and together we will write the future with it.