Eskimos have a Gazillion
words for snow. We have
teraflop words for coffee.

Wikipedia it!
But don't get distracted
by the Tales.

Recounted stories of empires
held together by zeitgeist brand,
a belief, a set of ritual,
buying in bulk, a role of thumb,
opposable heuristics.

They've clustered history
in bunches like expanding
matter, as if it matters
who was king or Augustus.

Empires & civilization
held colloidal by the quirks
of geology and brand
feeding food-forward
with ritualistic sacrifice
in Megazillion iterations.

From Fertile crescent to Nile
Valley silicon, when we bind
ourselves to brand,
and move in belief,
secure in synchronized stability,
then comes the rubric cubes
miraculously built high
upon slave backs, holding
pyramidal server tombs.