Does it really matter?
Matter (n) - the substance of which a physical object is composed

Does it? (really matter?)
        It it it

What is it? (they say, “what is it?”)
        It (p) - that one —used as subject or direct object or indirect object of a verb or object of a preposition usually in reference to a lifeless thing

It is a 1986 horror novel by American author Stephen King.

It (also know as Stephen King’s It) is a 1990 American ABC two-part psychological drama miniseries directed by Tommy Lee Wallace and adapted by Lawrence D. Cohen from Stephen King’s 1986 novel of the same name.

Woh (English: It) is a Hindi language Indian television horror-thriller series which aired on Zee TV in 1998. It is an adaptation of the 1990 American TV miniseries It.

It, retroactively known as It Chapter One, is a 2017 American supernatural horror film based on Stephen King’s 1986 novel of the same name.

It Chapter Two is a 2019 American supernatural horror film and a sequel to the 2017 film It, both based on the 1986 novel by Stephen King.

John Wayne Gacy was an American serial killer and *** offender known as the Killer Clown who assaulted and murdered at least 33 young men and boys.

John Wayne was an American, too.

John William Gacy is caught in endless cycles of reincarnation, but you thought I was talking about William H. Macy.

They say that history does not repeat itself, but that it often rhymes.

Mark Twain said that. Mark Twain was also an American.

Mark Twain didn’t actually say that. Mark Twain didn’t say a lot of things.

John Wayne isn’t actually John Wayne. He’s Marion Morrison.

Mark Twain isn’t actually Mark Twain. He’s Samuel Clemens.

Stephen King is just Stephen King. (but also Richard Bachman, and John Swithen, and Beryl Evans.