I’ve been thinking about the phenomenon of marketing for a long time now, and how, to be successful in the modern sense, using the words to mean ‘life of ease, comfort, the good life, wealth, riches, fortune opulence. luxury triumph, bestseller-ism, box-office, sell-out, celebrity, stardom, super-stardom, big name, household name, VIP, leading light, and such, I see the up sides and I see the down sides: the demands, the touring, all the followup pressures and the exploitation The transience of it all. What to do? How to view it?