There's Every Kind of Beautiful is a song of celebration, the essence of which is to advocate personal individuality, as well as diversity. The song acknowledges that each person is unique and beautiful in their own way. The fundamental idea is that each individual should embrace their individuality and seek to become the best version of themselves as opposed to striving to be an imitation of somebody else.
Within the chorus the individual makes a personal decision to no longer place herself in competition with anybody else, but to establish her own self worth. The second verse places emphasis on different physical features and attributes of people, with the recognition that beauty can be found in all.
The accompanying bridge gives reference to the celebration of beauty in all nations, races and creeds. The aim is not to limit the attribution of beauty to just only a few, but to acknowledge humanity at large.