The Bug Is Love a compulsion, the sudden idea that this person, no others, will meet all your need and make you happy. It is a moment, falling in love only happens once when you are among the blessed and anointed by the gods. For some, the illusion lasts a lifetime for others it falls at the first hurdle of familial tediousness. Luckily love is transferable you meet someone else who will make you happy but it will not be the same as first time, no matter how many times you try love is a gift only given once, the rest is repetition