Placation of the masses, that is the job of spin. Being the face of the bureaucracy, a focal point. Easy on the eyes, soft spoken in words. Not of harsh temperament, but long suffering of angry people. Able to turn a phrase without thinking about why it is being done. Speaking in critical terms, but not being direct to question others. Simply working with inferences of what you want others to think. Such is the way of the useful idiot, who lives through political speak.