When it's a perfect pitch,
when you've sold them on the dream and it's all gone without a hitch you can reel them in, sell them short and sell them thin and they'll say,
'thank you, bless you, without you what would life be?'
and won't see the small print or the lint on the cloth, the moth only sees the flame and that's the name of the game when you're selling the dream.

I once bought a pig in a poke, the joke was on me, like the moth I could see the light and bought the pig outright, fool that I am for listening to fools, schools never teach you about the pitch, perfect or not, you've got to learn the ropes, get your hopes dashed, your dreams split open and smashed and then when the world crashes down on you, you'll know what to do and that is to pitch and perfectly,.
It works for me.