Fashion and beauty retailers from across Hull are uniting to celebrate the region's independent shops.
The sixth annual Hull Business Improvement District (BID) Fashion Week is in full swing, with more than 70 retailers taking part. During the festival, business owners will showcase their best products and offer prospective shopkeepers an insight into how they have made their companies successful. Organiser Adam Clark said the celebration offered a platform for Hull's retail sector to demonstrate its strengths.
He said: "Hull Fashion Week celebrates and promotes independent retailers in Hull city centre.
"They are one of the driving forces to what makes our retail offer unique, along with our three city centre shopping centres and department stores."
Gillian Long opened her bespoke tailoring service, **** Of The Walk, in Hull two years ago.
The Savile Row-trained tailor will be opening up her studio to give prospective customers and fellow retailers a look behind the scenes.
She said: "I enjoyed Hull Fashion Week last year, but I did think there weren't that many men's fashion retailers or designers taking part, so I wanted to get more involved to show people what is out there.
"I think the event is a great thing to raise awareness about all the different independent shops out there.
"People might not realise we are here, but if you scratch under the service you will see there are actually lots of us who are doing really well."
Family-run jewellery firm Hugh Rice is another Hull company getting involved, with a meeting at its branch in St Stephen's shopping centre today.
Sales and marketing director James Rice said it would give fellow shopkeepers a chance to learn about the latest jewellery trends and let customers try on the latest pieces.
He said: "For us, it's just great to be involved in an event on this scale.
"We are a Hull company and we want to be as involved as possible in events like this, which promote the city and promote Hull businesses."
Mr Rice said it was an exciting time to be a city centre retailer in Hull.
"Around the marina in particular, there are lots of young, trendy shops emerging in an area that has probably been a bit neglected in the past year or so," he said.
"As we move towards the UK City of Culture in 2017, it's great to see more businesses thriving and I think it has given the rest of us something to aim for."
The week will culminate with a grand finale on Saturday, hosted by BBC Look North weather presenter Keeley Donovan.
Source: http://www.sheindressau.com