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Apr 2015
(NaPoWriMo Challenge: April 29, 2015)

The phenomenon where people justify increased investment in a decision, based on the cumulative prior investment, despite new evidence suggesting that the decision was probably wrong. Also known as the sunk cost fallacy.

The Donner Party refusing to stay put,
Mark Twain’s  four million dollar investment
in the Paige Compositor, an early automatic
typesetting machine, Paige taking Twain’s money
for 14 years while other machines prevailed.

A project of biases like this.

It is the broken heart bias, the grit bias.
Tenacity like a tin ear. The fellow who completes
what he has, ******, set out for.

Does it take decades anymore? Months across
the mountain pass? A lie you tell yourself
as fast as a tweet?

In times like these a robot could grab it—
your timely mistake and capitalize
your catastrophes . No leak. No hack.
No time to adjust to fortune’s funny ironies.

What happens too fast, what happens slow and long—
there’s always a spot of space to stop for,
time to consider time itself in your hand
with its diamond faces. What are you doing
and should you not pivot slightly to the side?
Twitter just lost $4 billion dollars due to an untimely tweet: www.bbc.com/news/technology-32511932
Mary McCray
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Mary McCray
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   Mary McCray
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