The phenomenon where people justify increased investment in a decision, based on the cumulative prior investment, despite new evidence suggesting that the decision was probably wrong. Also known as the sunk cost fallacy.
The Donner Party refusing to stay put, Mark Twain’s four million dollar investment in the Paige Compositor, an early automatic typesetting machine, Paige taking Twain’s money for 14 years while other machines prevailed.
A project of biases like this.
It is the broken heart bias, the grit bias. Tenacity like a tin ear. The fellow who completes what he has, ******, set out for.
Does it take decades anymore? Months across the mountain pass? A lie you tell yourself as fast as a tweet?
In times like these a robot could grab it— your timely mistake and capitalize your catastrophes . No leak. No hack. No time to adjust to fortune’s funny ironies.
What happens too fast, what happens slow and long— there’s always a spot of space to stop for, time to consider time itself in your hand with its diamond faces. What are you doing and should you not pivot slightly to the side?
Twitter just lost $4 billion dollars due to an untimely tweet: www.bbc.com/news/technology-32511932