One day in an office somewhere,
On someone else’s time,
Someone had an idea -
They were looking for ways to make up money
Out of thin air.
Now this someone somewhere was a man
For want of a better name, let’s call him Dan
Dan’s idea was simple, it was this:
Let’s start making make-up aimed at kids!
Not kids like students, or as in school kids,
But real kids, you know, of 9,8,7, even 6!
Infants, toddlers, babies, that’s the biz!
We’ll be the market leader in make-up bibs!
Tell them they get purple potts when telling fibs
But try our concealer - Mum won't even notice!
We’ll get some newborn WAG to celebendorse it
And call it something aspirational like, Babywish
In fact, before 12 months they’re really not all that clever
So how about “With Babywish u2 can live 4ever!”