Obliging my son with a bottled formula nightcap
Glanced over at the cover of Rachel Ray
(My wife a fan; me……not so much)

I suspect
(at as far as marketing consultants are concerned)
There is something deeply rooted in the female psych

That says:
Total fulfillment can be summarized as holding an overlarge mug of a hot beverage in 2 hands
(never one hand – that’s business only)

sitting on your couch
feet cannot be touching the floor. tucked, preferably
Added success at life can be conveyed via a thick sweater or (for the wildly tasteless) a Snuggie.