Some moments of your life is attached to it, it pops up in your brain as random thoughts, few times in your dreams as unfinished imagery, you find it erratic so you don't agree with it, when you are alone you search for it, by the time you find it out you get disappointed; because now you are aware of the fact that- your heart didn't know how to feel this new emotion, but it's always been there, and soon you realise YOU created it subconsciously.