there was a vase. it was nothing special. not very pretty to look at. it sat on a shelf in a window. it was behind another vase, though. the vase in front was dustless and beautiful. the vase in front had flowers in it.
the ugly vase sat for years behind the lovely vase. the lovely vase had everything and more. elegant curves, tasteful colors. it was so beautiful no one looked at the curveless, off white vase behind it.
one day a child ran through the store. the table by the window was bumped and the ugly vase fell. it shattered into needle thin shards and eventually swept away. the lovely vase was bought that day.
life is hard. people don't usually fill ugly vases with confetti so that when they shatter they'll also explode into a second long memory of "remember that ugly vase that was actually more exciting than the beautiful one?"