Invited guests onto the hallowed ‘frow’ (aka, the front row) have always been magazine editors, global fashion media, all-important buyers, A-list celebrities and ‘friends’ of the brands.
But according to Sydney-based entrepreneur Karim Gharbi, the opportunity is now available for everyone. But it will come at a price.
“What once was only accessible to the rich and famous (and Anna Wintour) can now be yours,” says Gharbi, whose lifestyle concierge company, The VIP Sydney says it can make a front row bucket list wish come true.
“For those with a love of fashion, we have the ultimate experience at the Chanel prêt-à-porter (ready-to-wear) show during Paris fashion week,” Gharbi tells news.
“This access is generally reserved for Anna Wintour, the Beckhams and Beyoncé. Our package includes luxury accommodation, personal chauffeur, front row seating at the show, followed by a personal tour of the apartment of Coco Chanel.
“Sure, there are always tickets for buyers and media at all shows but there are just a very few that are put aside for the top concierge companies in the world, so this is how we have been able to do it.
“If you are a lover of fashion, you can die happy after this once in a lifetime experience for a total cost of 10,000 euro.”
In our money that is just under $14,000, which, for someone with those kind of bucks to chuck around, isn’t actually too bad for what the package promises to deliver.
Mr Gharbi says the package will ‘immerse clients into the world of Coco Chanel and the style of Paris fashion week’.
But if you’re planning on doing it soon, you’ll have to move quick as the Chanel show in Paris this season is happening next Tuesday morning.
After an expansion into the European market with the launch of The VIP Monaco last year, the boss of the Sydney based ‘lifestyle concierge’ company says European contacts and the new Monaco office have made the ‘front row’ experience possible.
The team from The VIP Sydney says it can assist clients from around the world to complete other ‘bucket list’ requirements and according to Gharbi, you could discuss Donald Trump during a private and intimate dinner with Bill Clinton or attend a one-on-one VIP meet and greet with Lady Gaga before her sound check.
“My philosophy is simple,’ 'adds Karim.
“I believe that everyone deserves to be a VIP, how often is up to them. That’s why we are one of the only concierge companies without a membership as we want anyone to contact us at anytime.”
VIP Sydney ‘curates’ packages and experiences for their clients with Ghabi telling news.it has access to events as diverse as the Academy Awards, Met Gala, New York fashion week, Grand Prix races around the world, the MTV Awards, the Victoria’s Secret fashion show and Coachella.Read more at:http://www.marieaustralia.com/bridesmaid-dresses | www.marieaustralia.com/****-formal-dresses