Yes, the goal is to reach souls; but at what further cost? Unacceptable is using fear as mind control for reaching those considered 'lost'.
When not as an example of victorious living, the principles of God appear to lose credibility. If not demonstrating a God that's loving, then appeal of the Kingdom lacks desirability.
To berate skeptical souls with Hell's threat will deliberately cause immediate offense. Salvation is not a game with souls to bet - Offer encouragement to get off the lukewarm fence.
Our responsibility is to share Salvation's plan, not forcing people to immediately decide. We are to be God's vessel to reach Man and not propagate the Eternal Divide.
From my book: Reaching Towards His Unbounded Glory The ISBN is: 1-4196-5051-3
Learn more about me and my poetry at: http://www.squidoo.com/book-isbn-1419650513/