You set out without a clear intention. You jot down vague sketches, plans for prototypes. Each iteration is a little better than the last. It grows. It develops into something familiar, yet completely different. Something new. The gears fit better together. You make it smaller and more compact. Each prototype gleams with pride. look. it says. I am special, I am beautiful, I am a marvel of engineering and metaphors. Look. It is ready. You let it out, watching as your machine, your invention revs its engine and zooms off into the night. It will plant itself into people's minds and make them Think, make their gears fit better, make them familiar but completely new. it is a poem. a machine called a poem.