the word has been hackneyed
it has been for decades, centuries, millenia, lifetimes
you, I, they, we all sought its taste
we craved for the unquantifiable
difficult to understand
generates expectation
invites all the pain there is
common sense becomes uncommon

what is it, anyway?
why do you need it?
why do I or they or we all want it?
its host would not be fed because of it
most do not become any smarter because of it

just like your preferred matters
it is best when brand new
like most edible favorites
poisonous when aged
strikes us when least expected
diminished judgment then becomes vogue
sooner or later you become ugly - inside and out

think before you want it
think before you crave it
think before you look for it
think again before you think you need it
think hardest - before you take **it