Weddings are a seasonal thing. They really pick up in spring, roll on at a steady pace through summer and then spike into the fall. But then comes November, when the frenzy of peak wedding season slows down, it can be tempting to hibernate until spring. If you’ve had a particularly busy year, it may actually be necessary for you to cool your heels for a minute.
But once you pause to catch your breath, don’t succumb to the temptation to binge on Netflix and chill with your business. The off-season is your golden moment! This is your time to out-pace your competition and really build momentum for your business.
Here are 17 off-season wedding photography marketing ideas. You’re probably already doing some of these. Some won’t work for you. And some are things you should be doing, and promised yourself you’d do last year. So let’s get to it!
Category: Content Marketing
#1. Blog Your Shoots
Blog your weddings on your blog! This sounds obvious, and maybe it is. That’s why we’re putting it first. If you have weddings you haven’t blogged yet, pick out your favorites and get them prepped and ready for the blog. Schedule them to post at even intervals off into the future. If that’s one a week, great. If one a month, also great. Get your work out there on your blog, you won’t regret it. You’re creating a beautiful portfolio as well as a giant Google-******* traffic magnet. It’s a win/win.
#2. Get Re-Blogged
Get another blog to blog your blog on their blog. This isn’t as hard as it sounds. Just look around at the wedding blogs you love, and see which of your weddings fits what they love. Then, you know, send it to them! If you don’t want to do it the hard way, you can also use Two Bright Lights.
#3. Contribute a Guest Blog
Have a friend with a cool blog? Reach out and ask if you could contribute a guest blog. Surely there’s a topic you’re savvy on that they could use. Blogs always love a guest post, as it takes a bit of the work off their shoulders and builds credibility. And for you, it positions you as an industry expert and gives you something to talk/post/tweet about!
#4. Create a Guide
As a frequent wedding-goer, you have a far greater grasp of the things that should be done and the things that must be avoided. Aggregate your knowledge into a helpful resource guide. Ten Wedding Shoes to Avoid at All Costs, Top Five People Not To Invite To Your Wedding, How To Look Amazing On Your Wedding Day… stuff like that. Make sure the images are all yours and ready to be shared. Share it on your blog, on your social networks, and then send it to industry blogs.
Category: Social Networking
#5. Tag All The Things
Do you have un-tagged photos of clients out there in the wild? One easy marketing trick is to go through all your previously posted photos and make sure every possible person is tagged. Reach out to old clients and encourage them to tag-it-up! Any new tag will cause your photos to show up in feeds around the world, which is always a good soft-marketing move.
Is your Insta-game on lock down? Review the photos you’ve posted in the past and nix the ones that don’t represent your brand today. Remember, any photo that isn’t a great photo does not need to be in your visible portfolio. This isn’t technically marketing, but it is defensive marketing, protecting future clients from old photos that might turn them off. And for every old photo you nix, add a new, shiny one that you love!